• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

Annie Longsworth on the one trait every leader needs

By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
November 19, 2013, 10:09 AM ET

FORTUNE—Annie Longsworth is the CEO of Saatchi and Saatchi S, the sustainability offshoot of the global communications strategy company Saatchi and Saatchi. Her goal is to “make sustainability irresistible,” and her firm has worked with high-profile clients like Coca-Cola, Caesars Entertainment, Kaiser Permanente, and AT&T to develop energy-saving campaigns and programs. After she attended Fortune’s Brainstorm Green conference, we got Longsworth’s opinion on green business and asked her about her accomplishments. Find out below what characteristic she thinks every leader should possess and why she’s reading dystopian young adult books.

1. What green business or person do you admire most? Why?

I have great admiration for [oceanographer and National Geographic explorer-in-residence] Sylvia Earle and her commitment to global ocean health. Despite their size and importance to our world and well-being, oceans are not yet a significant part of the sustainability conversation. As awareness of the vitality of oceans increases, however, Sylvia’s role as “ocean ambassador” will be increasingly critical.

2. What is the best advice you ever received?

I love the Edith Wharton quote, “There are two ways of spreading light: to be the candle or the mirror that reflects it.” I think of it as a reminder of how important our collective work in sustainability is, and also that as a leader, I am only as good as my team.

3. What would you do if you weren’t working at your current job?

If I wasn’t at my current job, and if I had anywhere close to a decent voice—which I don’t—I’d be a country singer. And all my sold out tours would be eco-friendly, of course.

4. What is your greatest achievement?

I don’t know if it’s an achievement since being a mother never really ends, but I am so proud of my son and my daughter. They are my favorite people in the whole world.

5. What is one characteristic that every leader should possess?

I believe every leader should possess curiosity. Being curious—asking questions, listening, reading, exploring, trying new things—enables leaders to cultivate strong teams, deliver cutting edge creative work and build long-term relationships with customers. Curiosity also just makes you a more interesting person and great conversationalist!

6. What is one goal that you would like to accomplish during your lifetime?

I want to know that I contributed, even in some small way, to the slowing down of global warming.

7. What was the last book you read?

I am reading a bunch of young adult fiction right now for a book fair at my son’s school, so the most recent book I read was Love in the Time of Global Warming, by Francesca Lia Block. It’s a dystopian look at our world after it implodes as a result of our ongoing abuse of the planet as seen through the eyes of a teenager.

8. What was the most important thing you learned in school?

It wasn’t in a textbook, but in school I learned that it takes all types of people to make the world go round. We live in a world of opposition right now but I am hopeful that we will regain a sense of respect for human life, varied opinions, and cultural differences.

9. What was your first job?

I worked for a family friend’s balloon company for a few years starting when I was about 12. Our biggest job was always New Year’s Eve when we blew up hundreds of white, silver, and gold balloons that dropped from hotel ballroom ceilings at midnight.

10. If you could have one superpower, what would it be?

To breathe underwater.

More from Fortune‘s 10 Questions series:

  • Tony Fadell on practicing what he preaches
  • Deena Varshavskaya talks retail, mobile, and empowerment
  • Mike Abbott’s deep thoughts
  • Godfrey Sullivan on the rise of the machines
  • Emma Stewart: ‘What the world needs are synthesists’
About the Author
By Chanelle Bessette
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Samuel Corum/Getty Images
Big TechSpaceX
Elon Musk’s proposed pay package in SpaceX’s IPO filing reveals what the company actually is: a $1 trillion monster built to colonize Mars
By Eva RoytburgMay 20, 2026
4 hours ago
elon
SuccessIPOs
SpaceX IPO targets $28.5 trillion total addressable market, mission to ‘make life multiplanetary’ and understand ‘true nature of the universe’
By Nick LichtenbergMay 20, 2026
6 hours ago
Jensen Huang, chief executive officer of Nvidia
AINvidia
Nvidia tells skeptical investors that AI is ready to go mainstream
By Ian King and BloombergMay 20, 2026
6 hours ago
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
Big TechSpaceX
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
By Allie Garfinkle and Alexei OreskovicMay 20, 2026
6 hours ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
7 hours ago
Antler CEO Magnus Grimeland says Silicon Valley doesn’t have a monopoly on tech: ‘People can innovate from almost anywhere’
AsiaAsia Agenda
Antler CEO Magnus Grimeland says Silicon Valley doesn’t have a monopoly on tech: ‘People can innovate from almost anywhere’
By Angelica AngMay 20, 2026
7 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
13 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.