• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Why China’s middle class will solve its air pollution problems

By
Pankaj Ghemawat
Pankaj Ghemawat
Down Arrow Button Icon
By
Pankaj Ghemawat
Pankaj Ghemawat
Down Arrow Button Icon
November 7, 2013, 11:08 AM ET

FORTUNE — A cloud will hang over the upcoming plenum of the Chinese Communist party in Beijing — literally. It is late fall, and so pollution levels in China’s capital as well as in other of its cities, always high, are going to go through their usual seasonal surge. The NASA Earth Observatory just announced that the northern city of Harbin saw concentrations of fine particulate matter (PM2.5) as high as 1,000 micrograms per cubic meter. For comparison, the NASA report said, the U.S. Environmental Protection Agency’s air quality standards say PM2.5 should remain below 35 micrograms per cubic meter.

And now, this pall will soon extend to within the great hall of people: Some China watchers are describing pollution — along with corruption — as one of the most significant threats to the legitimacy and continued rule of the Communist party. Pollution in China is a human tragedy on a vast scale: It has been estimated that in some northern Chinese cities, lifespans have already been shortened by several years. Multiply that many millions of time over, and you get a sense of the human toll, above and beyond the degradation of farmland, the economic costs of factory shutdowns, the inconvenience of being able to drive only every other day, and so forth. At the same time, China’s new middle class, which is getting increasingly vocal about pollution, wants to enjoy the wealth it has worked so hard for and not being able to let one’s kids play outdoors isn’t anyone’s idea of prosperity.

MORE: Is China serious about reform?

Will the Chinese government act? What economists call the Kuznets curve — popularly referred to in environmental circles as the richer-is-greener curve — suggests Beijing will be forced to by local pressure. This is the empirical observation, first made by Nobel Prize winner Simon Kuznets, that many problems like income inequality and pollution first get worse as a country industrializes. But once a country’s citizens reach a certain level of income, the situation starts to get better, producing an inverted-U curve. China’s average per capita incomes, now around $6,000, are where environmental Kuznets curves are often supposed to turn down. In other words, China is now rich enough to do something about its pollution.

If China’s middle class finally forces its government to act on pollution, the benefits may accrue not only to long-suffering Chinese citizens but also to the rest of us. In particular, local pressures — if reproduced in other countries such as India — may be the best path for dealing with not only pollution but also global warming. Because in a world with weak global governance, the alignment of local interests with global interests — the alignment of China’s interests with the rest of the world’s — may represent the only real hope for real change.

Pankaj Ghemawat is the Rubiralta Professor of Global Strategy at IESE and the author of World 3.0.

About the Author
By Pankaj Ghemawat
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
22 hours ago
placeholder alt text
Economy
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago

Latest in

InvestingStock
How the Magnificent 7 destroyed index funds: There’s nowhere to hide
By Marco Quiroz-GutierrezFebruary 4, 2026
10 minutes ago
Personal Financegold prices
Current price of gold as of February 4, 2026
By Danny BakstFebruary 4, 2026
27 minutes ago
Personal FinanceLoans
Personal loan APRs on Feb. 4, 2026
By Glen Luke FlanaganFebruary 4, 2026
28 minutes ago
Price of silver for February 4, 2026
Personal Financesilver
Current price of silver as of Wednesday, February 4, 2026
By Joseph HostetlerFebruary 4, 2026
57 minutes ago
Current price of platinum for February 4, 2026
Personal Financemoney management
Current price of platinum as of Wednesday, February 4, 2026
By Joseph HostetlerFebruary 4, 2026
57 minutes ago
Adaption Labs cofounders Sara Hooker and Sudip Roy
AIfunding round
Former Cohere exec Sara Hooker has raised $50 million for her AI startup Adaption Labs—a bet on smaller, smarter models
By Jeremy KahnFebruary 4, 2026
2 hours ago