• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Why Delta ordered 11,000 tablets from Microsoft, not Apple

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 1, 2013, 6:06 PM ET

FORTUNE — Many in the tech press reacted with incredulity to the news that Delta Airlines chose Microsoft (MSFT), not Apple (AAPL), to supply its pilots with cockpit tablets — 11,000 in all.

After all, it’s been two years since the iPad was approved for use by American Airlines as a so-called Electronic Flight Bag — replacing 40 pounds of paper maps and charts.

Microsoft’s Surface 2, by contrast, has not yet been approved by the FAA. Moreover, by the company’s own admission it wouldn’t be fully deployed for two years, by which time Microsoft may have moved on to the Surface 3, if not the Surface 4.

“We fought hard for iPad,” a disappointed Delta pilot told AppleInsider‘s Daniel Eran Dilger, charging that Delta’s IT department was “in bed” with Microsoft.

It wouldn’t be the first time.

Pressed to explain why his company went with Microsoft over Apple, a Delta spokesman said it boiled down to choosing a device that could be easily integrated into Delta’s existing information technology structure, which runs on Microsoft Windows.

That’s the story across much of the industry, says Christopher Dean. He’s the point person for Jeppesen’s FliteDeck Pro, the electronic version of its airline industry-standard “Jepp” charts.

Jeppesen’s first digital products were Windows-based, but the company switched to iOS in 2010 when the iPad was released and pilots starting bringing them into the cockpit.


JetBlue pilot with iPad.

“I see pilots all around the world who are in love with their iPad,” says Dean. “You’d have to peel it out out their hand forcibly.”

But there are also a lot of pilots who grew up on Windows and, like Delta’s IT managers, have been waiting for a Windows-compatible alternative to the iPad.

The Windows 8 version of FliteDeck Pro is expected to be ready next year. The company also makes a stripped-down Android product, but it has no plans to make the full-fledged FliteDeck Pro for Google’s (GOOG) platform.

“The demand for iOS,” says Dean, “is just too great.”

Although Microsoft has been in the tablet business since 2001, starting with the pen-based Windows Tablet PC, its track record so far has not been great. That includes the Surface RT product unveiled just last year.

“Microsoft had tried to unload its unsold Surface inventory on schools,” writes AppleInsider’s Dilger, “but even fire sale pricing couldn’t move the inventory. Last month, it began dumping the devices on education for free, calling it ‘Bing for Schools.'”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

AIAnthropic
Anthropic CEO Dario Amodei says ‘we are patriotic Americans’ committed to defending the U.S. but won’t budge on ‘red lines’
By Jason MaFebruary 28, 2026
19 minutes ago
Middle EastIran
Iran is now on ‘death ground’ amid existential threat from U.S. attacks and could ‘go big’ in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
2 hours ago
trump
LawTariffs
‘Why shouldn’t we get our money back too?’ Normal people are starting to demand Trump tariff refunds
By Mae Anderson and The Associated PressFebruary 28, 2026
3 hours ago
david ellison
Arts & EntertainmentHollywood
20 years ago, David Ellison’s flop as an actor stressed him out so much he went to the hospital. Now he’s set to own Paramount and Warner
By Matt Sedensky and The Associated PressFebruary 28, 2026
3 hours ago
warren
InvestingBerkshire Hathaway
Berkshire Hathaway shareholders just woke up to a letter by someone other than Warren Buffett
By Josh Funk and The Associated PressFebruary 28, 2026
3 hours ago
trump
PoliticsWhite House
Trump says Cuba has ‘no money’ and ‘maybe we’ll have a friendly takeover’
By Will Weissert and The Associated PressFebruary 28, 2026
3 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.