• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Brainstorm Green

10 questions for Elizabeth Turnbull Henry of adidas

By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
October 1, 2013, 12:17 PM ET

FORTUNE — Fortune’s annual
Brainstorm Green conference
brings together individuals who strive to build a sustainable future across various industries. In this weekly feature, we shine a spotlight on an attendee to offer their personal insight on business, environmentalism, and entrepreneurship.

Elizabeth Turnbull Henry, senior manager for energy and environment at adidas Group (ADDDF), runs many of the company’s energy and carbon initiatives from Canton, Mass. We asked her about what companies she admires, the best advice she ever received, and her take on the “green” industry. Read on to learn more about Henry’s outlook on sustainability in addition to her remarkable (and solar-powered) living situation throughout grad school.

1. What energy projects or technologies are you most excited about?

I am very optimistic about the future of LED lighting technology. Costs are steadily falling, and quality continues to climb. We recently retrofit our adidas, Reebok and Rockport outlet stores in the U.S. with retail-grade LEDs. The light quality is marvelous, the economics were compelling, and store managers are delighted at the prospect of never having to change another bulb.

MORE: Top 5 jobs in Silicon Valley

I am also keen on the rapidly evolving market for smart buildings and wireless controls. Sensor costs are plummeting, and building analytics firms abound. It is becoming easier to leverage data for environmental gains. This will be good for us all.

2. What energy projects or technologies are most overrated?

I worry about the long-term sustainability of corn-based ethanol and the U.S. political commitment to it. While there is certainly a place for the fuel (and some other ethanol feedstocks are quite compelling), we must be mindful that its production has real environmental downsides and worrisome impacts on world food prices.

I am also pained by the blind enthusiasm that some lavish on residential compact fluorescent lamps (CFLs), despite the mercury and often poor light quality. With luck, LEDs will soon become affordable enough to eclipse CFLs in our homes.

3. What other companies do you admire? Why?

For most firms, “sustainability” begins like this: A small, self-contained function with little power begins to tackle a) environmental compliance b) cost control, or c) green marketing. From there, sustainability either withers, or takes root and grows.

Today, I see leading companies’ sustainability efforts are increasingly deep and decentralized. People with sustainability responsibilities are imbedded across functions and business units. This evolution has a subtle norming effect. At adidas Group, sustainability perspectives are increasingly at the table for routine business decisions. Here are some firms that are exciting to watch:

Johnson & Johnson (JNJ) has a great energy efficiency investment fund. Their work has been a key model for adidas Group’s greenENERGY Fund.

Method. I saw Adam Lowry, the CEO of Method (the cleaning products company) present at the Fortune Brainstorm Green conference in April. Method now produces a bottle that is 50% ocean plastic, 50% post-consumer recycled plastic. The bottle is an elegant shape and does a great job educating consumers about the problems of ocean trash — an issue that is invisible to most of us.

Big 4 Accounting Firms are rising to the challenge of tracking and auditing environmental impacts and data. As they mature, standards for transparency and methodology improve. Year by year, environmental accounting and reporting is becoming more rigorous, professional, and mainstream. I never foresaw that accountants would help change the world, but they are.

MORE: Brand values: Apple +28%, Google +34%, Samsung +20%

4. What is the best advice you ever received?

If you care about the environment, make sure your studies include economics and business. Commerce is an incredibly powerful force, driving most decisions about resource allocation and consumption. Understand the forces, and you can harness them to better the world. Remain ignorant, and you may spend a lot of time feeling angry, confused, and marginalized.

5. What would you do if you weren’t working at your current job?

Energy efficiency is a powerful way to deliver CO2 reduction, cost savings and NPV. If not at adidas Group, I would hope to be investing in and developing energy efficiency and carbon reduction projects elsewhere.

6. What is your greatest achievement?

When I was accepted to Yale for graduate school [to get an MBA/MEM in business and environment], I decided to build myself a ‘tiny house’ on wheels to live in for my three years in New Haven. I spent the summer of 2008 designing and building the space (right) with family and friends, and towed my little solar-powered creation to Connecticut in August. I was working as the sustainability lead for a construction company at the time, and learning a lot about green building, sustainable materials, and systems design. The house was a synthesis of everything I was learning, and also represented an embodiment of a few of my core beliefs [that] scale is key to sustainability, having too much can be as complicated and uncomfortable as having too little, and design matters.

It is deeply satisfying to build one’s shelter with one’s hands. I think it is as essential a pleasure as growing one’s own food. That said, I am not sure which was more important to me: in building it — or inhabiting it for three years. The springs and falls were lovely: sleeping with the windows open and feeling the pleasure of a place that was deeply economical and used space elegantly. The winters were harder: Solar power was in short supply, and showering involved a trudge through the snow to an adjacent house. I think that anyone who has ever lived on a houseboat can relate. But the house kept me rooted in my values and deepened my interest in sustainability and the built environment.

7. What is one characteristic that every leader should possess?

Humility. The leaders I admire most understand their limitations and weaknesses. They build teams of individuals that are their complements — not their clones — and frequently ask for feedback.

MORE: Biggest winners of the government shutdown

8. What was the last book you read?

Cloud Atlas by David Mitchell.

9. What was your first job?

I spent four college summers leading outdoor adventure travel programs for the Overland Travel Company. Highlights were biking across the U.S., and then from Paris to Rome with 12 high school students!

10. If you could have one superpower, what would it be?

I would be 10,000 feet tall, bearing a giant CO2 sponge and a mammoth mop bucket. My power would be to walk around like a gargantuan female Mr. Clean and squeegee the atmosphere, bringing us back into a safe range for atmospheric carbon.

About the Author
By Chanelle Bessette
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
3 hours ago
The curse of Trump watching sports in person: the home team seems to always lose
Arts & EntertainmentDonald Trump
The curse of Trump watching sports in person: the home team seems to always lose
By The Associated Press and Will WeissertJune 10, 2026
3 hours ago
Microsoft co-founder Bill Gates (C) arrives for a closed-door interview with the House Oversight Committee on Capitol Hill in Washington, DC, on June 10, 2026.
LawBill Gates
Gates testifies on Epstein: previous Fortune investigation reveals payments to his ex-girlfriend, $1M Microsoft deal
By Eva Roytburg, Joey Cappelletti, Hannah Schoenbaum and The Associated PressJune 10, 2026
4 hours ago
How the World Cup is a high-stakes stage for Big Tech’s AI push
NewslettersCIO Intelligence
How the World Cup is a high-stakes stage for Big Tech’s AI push
By John KellJune 10, 2026
5 hours ago
‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
EconomyDonald Trump
‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
By The Associated Press and Christopher RugaberJune 10, 2026
5 hours ago
A man guides a ship in the water.
EnergyOil
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
5 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
1 day ago
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
North America
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
By Marco Quiroz-GutierrezJune 10, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.