• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What Apple’s iWatch could be

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 7, 2013, 7:08 AM ET

Dick Tracy’s primeval smartwatch.

FORTUNE — Now that Apple (AAPL) has been spotted securing trademarks for “iWatch” around the world, the device that was once viewed as purely speculative is now assumed far and wide to be Tim Cook and Jony Ive’s next big thing.

And what exactly would an Apple wrist-computer do?

For some down-to-earth speculation we recommend the last 25 minutes of Horace Dediu’s Tuesday podcast (The Critical Path 91: Apple’s Douglss MacArthur).

For blue-sky thinking, nobody has yet matched the ideas that poured forth last February from Bruce “Tog” Tognazzini, a human-computer interaction specialist who was one of Steve Jobs’ early hires and spent 14 years at Apple, from 1978 to 1992.

His Feb. 9 Ask Tog blog post is still available, with added commentary and chapter headings that we’ve copied below for readers who prefer their science fiction executive summary-style.

The Apple iWatch

Overcoming smartwatch drawbacks

  • Wireless charging, so you never remove the watch from your arm
  • Smooth Apple design with no clunk-factor
  • Siri and your iPhone take the place of buttons and menus on your iWatch

The iWatch as facilitator/coordinator

The Killer Applications

  • Your iWatch vouches for you, so you’ll never have to type another passcode or password again.
  • Walk away from your iPhone and your iWatch will warn you.
  • Your NFC chip for making payments is in your watch, instead of in an easily-grabbed $800 phone. Just wave your hand over the sensor and you’re good to go.

Other Cool Capabilities

  • When your iPhone rings, your watch says who’s calling, and you can handle your response by touching the watch.
  • Sensors enable the watch to monitor you in sickness and in health, tracking calories burned, miles walked, steps climbed, restlessness of sleep, even advent of tremor and other early warnings of serious health conditions.
  • Your music may be on your iPhone or iPod, the sound may come from your Bluetooth headset, but your controller is on your wrist with the iWatch.

The Apps

  • Unexpected apps will afford unexpected capabilities, like KidCode
  • Expected apps like using the watch to pause, mute, or change the channel on your TV or alter your room temperature
  • Apple Maps fix. Crowdsourced pressure data from the watch could enable Apple to fix the 3D view in its Maps app.
  • “What’s that thing?” Point your finger to a distant object, and Siri will tell you what it is.

Postscript

The Forum

  • Two-way conversation between readers and myself with a surprising number of good ideas for both features and applications.
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. President Donald Trump attends UFC 327 at Kaseya Center on April 11, 2026 in Miami, Florida.
EnergyIran
Trump threatens to blow up Iran’s last ships ‘using the same system of kill’ as drug boats as his ‘Hail Mary’ blockade begins
By Eva RoytburgApril 13, 2026
21 seconds ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
EconomyIran
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Jason MaApril 13, 2026
27 minutes ago
Kara Swisher
Successthe future of work
‘It tastes like a Twinkie’: Major tech podcaster Kara Swisher says AI is overhyped for one simple reason—humans don’t like it
By Preston ForeApril 13, 2026
37 minutes ago
Billionaire philanthropist MacKenzie Scott
SuccessBillionaires
Billionaire philanthropist MacKenzie Scott donates $70 million to Meals on Wheels America—helping feed more than 2 million people a year
By Emma BurleighApril 13, 2026
45 minutes ago
Rory McIlroy’s mom worked night shifts at a factory so her son could play golf. Now he’s worth $200M and is a two-time Masters champion
SuccessGolf
Rory McIlroy’s mom worked night shifts at a factory so her son could play golf. Now he’s worth $200M and is a two-time Masters champion
By Sydney LakeApril 13, 2026
51 minutes ago
zohran
PoliticsNew York City
Zohran Mamdani’s promise at 100 days: ‘At our stores, eggs will be cheaper. Bread will be cheaper’
By Anthony Izaguirre and The Associated PressApril 13, 2026
1 hour ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
1 day ago
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
Real Estate
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Fortune EditorsApril 12, 2026
1 day ago
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
Politics
Here's how a U.S. naval blockade of the Strait of Hormuz could work. 'This is a big task, and it's a big gamble'
By Fortune EditorsApril 12, 2026
23 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
2 days ago
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
Economy
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Fortune EditorsApril 12, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.