• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

The return of the BlackBerry believers

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
June 19, 2013, 5:00 AM ET

Note: This story has been updated to reflect BBRY price changes on June 19.

By Kevin Kelleher, contributor

FORTUNE — Has any company in the technology sector seen higher highs and lower lows in the past decade than BlackBerry?

If you remember, BlackBerry (BBRY) — which earlier this year changed its name from the clunkier if more poetic name of Research-in-Motion — once ascended to great heights. Ten years ago, it traded at a modest $15 a share. Then its reputation for making top-of-the-line phones with secure, reliable messaging — along with an early lead in the budding smartphones — pushed its stock up, up, up.

So far up that, five years ago, the company’s shares were trading around $145 a share, a tenfold increase in only five years. Bullish investors were confident the Canadian company that had created the best mobile phone ever — well, at the time at least — was poised to conquer the world. (RIM was once named Fortune‘s fastest-growing company in the U.S.) Instead smartphones got, well, smarter.

In 2007, the iPhone came. Consumers saw. And Apple (AAPL) conquered. For all the addictive allure of the bubbly BlackBerry keypad under your thumbs, and no matter how much easier it was to type emails and messages on it, the iPhone’s intuitive touchscreen and the seductive apps that came with it (Google Maps! iPhoto! Pocket Guitar!) pointed to a decidedly post-BlackBerry world.

In that world, BlackBerry has struggled to find its role. And here is where the lows got pretty low. That stock price of $145 a share? It came one year after the iPhone appeared. Last year, it descended to $6 a share.

MORE: Google’s not the only one with super-high-speed internet plans

BlackBerry promised a touchscreen phone that could rival the iPhone or the many the Android phones developed by Google (GOOG) that had appeared in its wake. Delivering a new mobile OS that had bugs would be product suicide, so Blackberry perfected its efforts, even though it meant delay after delay after delay. And by the time BB10 finally arrived in recent months, many had written the company off for good.

Here’s an illustration of how some investors had given up on the stock. Nine months ago, when BlackBerry’s stock was trading near its recent lows, bearish investors had sold 88 million shares short, or two days its average daily volume (termed “days to cover” in Wall Street parlance). At the end of May, short interest had mounted to 171 million shares, or nine days to cover.

In that time, BlackBerry’s stock has risen from $6 a share to $14 a share. Yes, that’s more than double its price last fall, but consider: It’s still a tenth of its price five years ago. When the first
Iron Man
 movie came out, you could have bought this company’s stock for $145 a share. And now that
Iron Man 3
is in theaters, you would have a dime for every dollar you invested.

Reading headlines about the Apple vs. Samsung battle, you might think it’s all over for BlackBerry. But not everyone thinks so. There remains a strong contingent of analysts and investors who think the worst days of this company are behind it. “We remain negative on BBRY and believe a turnaround to sustainable profitability based on BlackBerry 10 appears increasingly unlikely,” James Faucette said in a recent note for Pacific Crest.

Against this tide rides the return of the BlackBerry believer. Some people — maybe not-so-crazy people — think this company has a second act ahead. And they have some arguments they’d like you to hear.

MORE: Apple’s new MacBook Air is the ultimate road warrior’s notebook

Take Andy Perkins, an analyst with Société Générale. Last week, he sent out a research not that sent BlackBerry’s stock rising 6%. He started off with an equivocating assertion that no one really knows how many BlackBerry phones are being bought, but his count suggested something encouraging: Four million this quarter, up from 1 million a quarter earlier. Based on early U.K. sales of the Q10 and Z10, “handset sales have been faster than we previously assumed,” he wrote.

Yes, that’s a fraction of the 30 million-plus units of iPhones and Galaxy phones expected to be sold this quarter, but it also shows that BlackBerry is still a horse in this cutthroat sweepstakes. No, no one expects it to lead right now. But hell, it’s doing a fine job just riding with the herd.

Although Perkins saw his metrics as uncertain by Wall Street terms, he took the bold step of upgrading BlackBerry’s stock to Buy from Sell and raising his price target to $17 a share from $13 a share.

A day later, Maynard Um of Wells Fargo weighed in, supporting Perkins. Um reiterated his Buy rating and said that sales of BlackBerry units were selling well enough to justify higher earnings than the Street was expecting. All that follows a bull-versus-bear debate on CNBC where the bulls made the company’s strongest case in quarters, as well as analysis among independent observers, who have been pounding the table for a BlackBerry comeback.

Of course, bears remain vocal too. (The stock is down 3% today on another downgrade, this time from Bernstein Research warning that expectations were getting too hopeful). But what’s significant about BlackBerry is that there is an argument going on about its future. Even that was hard to imagine a year ago. On the one hand, yes it’s hard to say this company will return to its former glory. On the other, it’s just these kinds of clashes of sentiment that can sometimes signal a turnaround in a stock.

BlackBerry has come back from its recent lows, but it has far to go to even begin to approach its highs. That itself wouldn’t be remarkable, except that the company’s believers have come back. Whatever you think about this company’s prospects, that development deserves some consideration.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
PoliticsIran
The more generous U.S. ceasefire terms are, the more suspicious Iran becomes they’re a ruse for another attack, expert says
By Jason MaMay 24, 2026
2 hours ago
f
Energyfraud
Nonprofit fraud isn’t surging. Enforcement is
By Sarah Webber and The ConversationMay 24, 2026
4 hours ago
r
HealthHealth
The quiet $8 billion crisis: long COVID costs keep rising as Washington looks away
By Bruce Y. Lee, Hannah Dimmick and The ConversationMay 24, 2026
4 hours ago
w
Personal FinanceWhite House
From Hobbes to the 14th amendment: the ancient and modern cases against Trump’s $1.8 billion fund
By Austin Sarat and The ConversationMay 24, 2026
4 hours ago
mental
Healthmental health
500,000 people were locked in state psychiatric hospitals. Their descendants can’t find out why
By Mike Stobbe, Nick Lichtenberg and The Associated PressMay 24, 2026
4 hours ago
mark
Travel & LeisureAirline industry
The travel industry has been taking body blows. Here comes an airport ‘sanctuary city’ crackdown
By Josh Funk, Rio Yamat and The Associated PressMay 24, 2026
4 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.