• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

3

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

3

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

The biggest deterrent for women in tech

By
Kurt Wagner
Kurt Wagner
Down Arrow Button Icon
By
Kurt Wagner
Kurt Wagner
Down Arrow Button Icon
April 30, 2013, 10:22 AM ET
Add Fortune on Google for similar content.

FORTUNE — A new survey by online job marketplace Elance found that men and women share similar opinions when it comes to women working in the tech industry. The results, which consisted of answers from close to 7,000 freelancers mainly in the U.S., found that both males and females agree on the top deterrents keeping women out of the tech industry, the changes that need to be made, and the overall outlook of women in tech moving forward.

Most notably, both male and females respondents reported that a lack of “female role models” in the tech community is the top deterrent for why more women aren’t pursuing tech-related careers. Only 18 companies from last year’s Fortune 500 list boasted female CEOs at the list’s release. (Eight female CEOs ran companies in the top 100, four of which were tech companies.) Another major deterrent observed by both genders: programming and technology stereotypes.

Elance CEO Fabio Rosati says his company pursued the topic of women in tech after discovering that female freelancers’ earnings were growing 20% faster on Elance than mens’ earnings. “For women in tech, online work is a level playing field,” he says. “It provides access to jobs purely based on merit and results and really, in some ways, neutralizes some of the gender discrimination that exists around the world.” Elance posts nearly 1.2 million jobs per year, according to Rosati, over 50% of which are classified as tech postings. The site fills just over half of its postings, and has a user base that is 45% women. Of the nearly 3,000 women surveyed, 74% of them said that online sites like Elance that eliminate factors like gender, location, and an applicant’s physical appearance offer more work opportunities for women. Close to 60% of women also said that working online allowed them to spend more time at home with their families.

MORE: Free texts are killing the SMS

Overall, both males and females showed optimism for the future of women in tech. Here are some of the survey’s key findings:

What do you think are the top deterrents for women NOT going into technology-related careers today? (More than one response allowed)

Lack of female role models or encouragement to pursue technology-related careers:

Women: 45.1%                      Men: 43.3%

Programming/technology job stereotypes:

Women: 30.8%                      Men: 36.1%

Geek technology culture not appealing:

Women: 20.6%                      Men: 34.3%

What do you think it will take for women to be successful in the technology field? (More than one response allowed)

Equal pay for men and women with same skill sets:

Women: 65.5%                      Men: 46.8%

More inspiration from parents and teachers at a young age:

Women: 54.9%                      Men: 48.1%

More women in technology role models (i.e. Facebook’s (FB) Sheryl Sandberg, Yahoo (YHOO) CEO Marissa Mayer):

Women: 46.7%                      Men: 45.4%

Dispel stereotypes that boys are better than girls in math and science:

Women: 48.9%                      Men: 31.0%

How optimistic are you about the future of women in technology?

                                           Women:               Men:

Extremely Optimistic               32.0%                          24.8%

Optimistic                                     47.9%                           52.0%

Somewhat Optimistic              17.6%                            17.6%

Not very optimistic                  2.5%                              5.6%

How has online work helped grow your career? (More than one response allowed)

I am judged more by my skills than my gender:

Women: 39.1%                      Men: 33.7%

I am able to stay home with my family:

Women: 59.8%                      Men: 53.4%

About the Author
By Kurt Wagner
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Pico Lopes #4 of Cabo Verde looks on during the FIFA World Cup 2026
SuccessCareers
Cape Verde’s Roberto Lopes was working at a bank when he was recruited on LinkedIn to play soccer—he thought it was spam, now he’s at the World Cup
By Preston ForeJune 20, 2026
2 hours ago
SpaceX executives celebrate the IPO with confetti
C-SuiteSpaceX
Meet the SpaceX insiders Elon Musk trusts to run his $1.25 trillion empire
By Lily Mae LazarusJune 20, 2026
2 hours ago
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
C-SuiteLeadership
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
By Phil WahbaJune 20, 2026
2 hours ago
Both U.S. and Chinese AI firms are setting up shop in Singapore. Can the country become Asia’s neutral AI hub?
AsiaSingapore
Both U.S. and Chinese AI firms are setting up shop in Singapore. Can the country become Asia’s neutral AI hub?
By Angelica AngJune 19, 2026
12 hours ago
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPWSports
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
19 hours ago
The Best Folding Treadmills of 2026: Expert Tested
HealthDietary Supplements
The Best Folding Treadmills of 2026: Expert Tested
By Christina SnyderJune 19, 2026
20 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
21 hours ago
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
2 days ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
3 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
3 days ago
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPW
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
19 hours ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.