• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

Who’s behind the Tim-Cook-must-go whisper campaign?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 22, 2013, 7:35 AM ET
Add Fortune on Google for similar content.
Cook in February.

FORTUNE — The last time we wrote about Doug Kass — a small hedge fund manager with a large presence on CNBC — it was to document a neat little trick he played on his Twitter feed in February, the day before Apple’s annual shareholder meeting.

Apple’s (AAPL) share price was down and Kass was long the stock. He tweeted a rumor that the company was about to announce a split, the stock went up, he sold his shares at a profit, tweeted that the rumor was baseless and then spent the rest of the day hurling insults at his critics. (See A day in the Twitter life of Doug Kass.)

Well, Kass is at it again. On Sunday, citing the same “Gnome” that was the source for his stock split story, he tweeted:

@DougKass: From my Gnome,  high above the Alps – “Is Apple’s Tim Cook… Cooked?”

Kass, it turns out, is not alone in suggesting that the solution to Apple’s woes on Wall Street is to fire its CEO. We’ve been hearing whispers to that effect from disgruntled shareholders for weeks, but now — two days before Cook is scheduled to report Apple’s March quarterly earnings — they’ve come to the surface.

And who’s doing that? Let’s take a look:

  • We’ve got the tweet from Doug Kass, whose main Apple-related claim to fame was to publish his “Bear Case for Apple” the day before the stock began a nosedive that lopped $300 billion off the market cap of the world’s most valuable company.
  • We’ve got The impossible task of fixing Apple by Rob Enderle, a consultant for Dell (DELL), Microsoft (MSFT), Hewlett-Packard (HPQ) and others, who has made a career of bad-mouthing Apple in print and on TV. (For background on Enderle, you can start with John Gruber’s 2003 Putting the ‘anal’ in ‘analyst‘.)
  • We’ve got Sunday’s Is Apple Looking For A Replacement For CEO Cook? in Forbes.com, the online arm of a once-respected business publication whose experiment in what it calls “incentive-based, entrepreneurial journalism” has led to what Macworld calls “a relentless clown show of anti-Apple contributors.”

Make no mistake, the people who want Tim Cook’s head on a spike are not friends of Apple. As far as I know, he still has the deep respect of the analysts who know the company best and — most important — the confidence of the board of directors who granted a million restricted shares of Apple as an incentive for him to stick around for at least a decade.

For the record, Apple is still trading higher today than it was when Cook replaced Steve Jobs. The forces that drove the stock up to over $700 and then down to below $390 seem to me to have more to do with a dysfunctional securities market than anything Cook has done as CEO.

“The market is crying uncle and something has got to give,” says Oracle Investment’s Laurence Isaac Balter, who has been banging the “Cook must go” drum for weeks.

“If a stock rally hits on this rumor before earnings it will be a sign for sure.”

Now that’s rich.

UPDATE: Rocco Pendola, who blows hot and cold on Apple, weighed in to say he’s been publicly lobbying for Cook’s ouster in his column on The Street since last Wednesday, including a piece Monday morning that called the decision to recommend Cook as CEO the worst decision Steve Jobs ever made.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Mortgage rates today, July 14, 2026
Personal Financemortgages
Mortgage rates today, July 14, 2026
By Glen Luke FlanaganJuly 14, 2026
4 hours ago
Current refi mortgage rates report for July 14, 2026
Personal Financemortgage rates
Current refi mortgage rates report for July 14, 2026
By Glen Luke FlanaganJuly 14, 2026
4 hours ago
Current ARM mortgage rates report for July 14, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 14, 2026
By Glen Luke FlanaganJuly 14, 2026
4 hours ago
camera
Arts & EntertainmentGen Z
Gen Z’s analog obsession is reviving a film camera market that digital killed
By Rotem Rozental and The ConversationJuly 14, 2026
4 hours ago
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-SuiteCMO
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
4 hours ago
infra
EnergyData centers
Data centers have already hiked electricity prices on the public by $23 billion. Good luck clawing that back
By Theodore J. Kury and The ConversationJuly 14, 2026
4 hours ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
16 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
2 days ago
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
Middle East
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
By Jason MaJuly 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.