• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

How, exactly, do Apple’s iPhone sales ‘disappoint’?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 10, 2013, 1:35 PM ET
Google source logo
Add Fortune on Google for similar content.

Reuters headline.

FORTUNE — A Taipei-datelined Reuters story getting widely picked up Wednesday uses “disappointing” twice in six paragraphs to describe sales of Apple’s (AAPL) iPhone.

  • “Disappointing demand” for the iPhone between January and March is blamed for the 19% drop in the first-quarter revenue of Hon Hai, which assembles iPhones in its Foxconn factories.
  • “Disappointing holiday sales” in the previous quarter are said to have “reinforced fears [that Apple] is losing its dominance in smartphones.”

Two points.

First, the consensus among the 33 Wall Street analysts we polled in advance of Apple’s Q1 2013 earnings call was that the company would sell a record 47.6 million iPhones in the holiday quarter. Apple sold 47.8 million.

Since when is beating the Street’s consensus a disappointment?

Second, Hon Hai assembles a lot of devices for a lot of companies, including Dell (DELL) and HP (HPQ), whose PC sales haven’t been doing so great. We have only the word one analyst — KGI Securities’s Ming-chi Kuo — that the shortfall in Hon Hai’s Q1 revenue was caused by the iPhone. We haven’t seen any statement to that effect from Hon Hai. Even Chinese news sites are quoting the Reuters report.

It’s possible that Reuters has put its finger on a real problem for Apple. We’ll find out in two weeks when the company reports its quarterly earnings. But it sounds more like the echo chamber of conventional wisdom, in which anything Apple does these days is described as a disappointment.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.