• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

Andrew Mason’s Groupon legacy: It’s okay to leave

By
Katie Benner
Katie Benner
Down Arrow Button Icon
By
Katie Benner
Katie Benner
Down Arrow Button Icon
March 1, 2013, 11:01 AM ET
Google source logo
Add Fortune on Google for similar content.
Andrew Mason.

FORTUNE — The man-boy founder of Groupon was fired yesterday. If you haven’t read his letter to employees, do yourself a favor and click here. Mason took a lesson from the Carol Bartz school of honesty (“Yahoo f*cked me over”), dialed down the bitterness and the profanity, and upped the references to old school Nintendo. Yes, he was axed; but he recaptured the mantle of Most Liked Groupon Person, even if just for a moment. (He continues to be charming on Twitter. You should follow him here.)

Mason, 32, leaves co-founder Eric Lefkofsky and vice chairman Ted Leonsis to steer Groupon (GRPN), find the next chief executive, and get the company on track. Mason will likely be remembered as a brilliant, arrogant, eccentric, anti-authoritarian (or at least anti-normatively polite) startup whiz kid. Thanks to Steve Jobs and the Jesse Eisenberg version of Mark Zuckerberg, this puts him in good tech-startup-fantasy company. Lefkofsky, Leonsis, and the incoming CEO will have the tough job of making Groupon successful.

MORE: Trailblazers – 11 people changing business

A sort of positive glow is already being built around Mason’s legacy. Forbes, for example, claims that Mason “did what great founders do: He innovated and he built.” (And he pushed the envelope on GAAP accounting!) Mason was incredibly likable in his I Was Canned letter. You sort of want to give the guy a hagiography-lite to get him through the next few months in the wilderness.

But what I really like about Mason’s departure is that he accepted with grace and humor the fact that his company had outgrown him. He was good at coming up with a new idea for a business. But he was bad at growing and managing that business, fending off competitors, and adapting to a fast changing landscape.

Haven’t we seen this before with other founders? Sometimes the person who has the genius idea can take a company only so far. Sometimes it takes a different manager with a broader vision to make a startup a permanent, thriving, growing, changing, innovating part of the corporate landscape. I hope the idea that it’s okay for founders to leave becomes part of Mason’s Groupon legend. And given that Mason was fired and didn’t decide on his own that Groupon needed a new leader, his departure also shows why it’s so important for companies to have strong boards that aren’t just there to push the founder’s agenda.

Andrew, we’ll miss you terribly, too. That is, until you come back.

They always come back.

About the Author
By Katie Benner
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.