• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The new Cisco: Slower growth, higher dividend

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
October 18, 2012, 10:56 AM ET

FORTUNE — Cisco’s (CSCO) days of double-digit growth may be over, but the tech giant has made some smart moves over the last couple of years—like cutting costs, focusing in on its most promising businesses, and giving out a quarterly dividend to shareholders for the first time in its nearly 30-year-long history. As the company’s chief financial officer, Frank Calderoni has played an instrumental — and behind-the-scenes — role in many of these shifts. We caught up with him to discuss the strategy behind Cisco’s hefty dividend, how its turnaround efforts are working out and what it will take to get its stock back up.

FORTUNE: Why did you decide to start paying a dividend after so many years?
Calderoni: We’re in a fortunate situation where we have close to $50 billion on our balance sheet. As a result of the amount of cash and our financial performance we have a shareholder base that’s interested in getting a good return. For a number of years we were primarily focused on providing them a substantial return of cash through our buyback, which we started in 2002. But what we found by listening to our shareholders and understanding what’s important to them is that they wanted capital allocation. Part of it has to do with the amount of cash that we have, but also there’s been a growing trend with investors to look at a dividend.

About two years ago we introduced a dividend. And just this past August we made a very bold step of an aggressive increase in the dividend to the point that now we’re one of the highest paying yielding dividends. We also laid out a framework for the future which we call the capital allocation strategy. This says that every year, on an annual basis, we will return 50% of our cash flow. Investors wanted more certainty and they were looking for a statement from us that we felt comfortable about our business going forward. We see our business continuing to grow continuing to generate cash and that we’re willing to return that cash.

How is Cisco’s overall strategy working out?
If you step back over the last year or so, we have transformed the business and moved away from going after many different opportunities and are staying more focused around our five foundational priorities. We did a lot of work internally around that, and identified business leaders to drive those foundational priorities and made sure they had the right metrics. We also had to take $1 billion out of our run rate over a year ago. I think the investors were appreciative of that. We said we’d do it in about three quarters, and we did it in about two quarters, so they were impressed with that. I think there were some skeptics early on because of the magnitude of the $1 billion and knowing that it’s not easy. One of the other things that we did as part of that process was to reframe the financial model for investors. So we were talking about larger growth opportunity in the 12% to 17% range back several years ago. With the refocus on the five foundational priorities we took that rate and said 5% to 7% revenue growth.

Cutting costs is one thing, but where will your revenue growth come from over the next few years?
The data center business is probably showing the highest growth. If you go back a few years ago we were not in the data center market, now we’re now number three from a market share perspective. We’ve got very leading-edge products in the data center and we see that continuing. The second thing I would say is security. There’s also wireless and what’s happening with wi-fi networks and video and collaboration. And there’s our services business–with that we see more of a software and services opportunity.

MORE: The big music brain that knows what you like

Are you hiring again?
Despite all of the downsizing that we were doing, we’ve also invested. Because whenever you have shifts in your portfolio you have different skills needs and you have geographic needs—we have higher growth in some of the emerging markets and so we’ve been hiring in other places around the world. We have a large concentration in India, China, Russia and Brazil.

Is Cisco’s stock undervalued?
Of course we had the great recession several years back and other events that have affected our business. On the other side I think the realignment that we’ve done is starting to show. We’re focused now. So I think with that and our recent financial performance and our capital allocation, it’s a good example of when you have the execution on the performance and the connection with investors around shareholder return then you start bringing improvement on stock price. And the stock price has performed much better in the past year.

You’ve been named as one of about 10 potential successors to CEO Chambers. Can you see yourself running this company?
I love what I do. I think I’m very fortunate to be part of Cisco. I’ve been here for over eight years, and it’s been a very rewarding experience. The last year and a half have been challenging but also rewarding because we can get in there and really make a difference. I can continue to do this. John talks about moving talent around. I can look at something else. We’ll just see how things go.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
2 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
5 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
6 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.