• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How low can Apple go?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 3, 2012, 5:45 AM ET

Click to enlarge. Source: Bullish Cross.

FORTUNE — Watching Apple’s (AAPL) share price see-saw over the past three weeks — up to $644, down to $555, up to $618, down to $581 — investors might well wonder whether there’s any limit to how high or, more to the point these days, how low the stock can go.

To set some guidelines, we asked Bullish Cross‘ Andy Zaky to freshen a pair of charts he posted last November for an article entitled Apple: The Most Undervalued Large-Cap Stock in America.

The bar graphs at right, updated to reflect the most recent quarterly report, contrast the exponential increase in Apple’s earnings with the steady decline in the value of its stock as measured by its price-to-earnings ratio (P/E).

The top chart shows Apple’s twelve month trailing (TTM) earnings roughly doubling year-over-year (from $20.98 in April 2011, for example, to $41.04 in April 2012).

The bottom chart shows its stock’s value (its P/E, not to be confused with its stock price) falling from as high as 50.98 in Q4 2007 to as low as 12.62 in Q2 2012.

This is called “compression,” and you hear Apple investors complaining about it all the time. They like to contrast Apple’s P/E ratio to Amazon’s (AMZN).

Apple’s revenues grew nearly twice as fast as Amazon’s last year. But Apple’s stock is trading this week at less than 14.3 times earnings. If it were trading, as Amazon does, at 190 times earnings, it would be selling for more than $7,800 a share.

But comparing any stock with Amazon buys you nothing but heartache.

Zaky’s point is that there seems to be a limit to how much Apple’s P/E can be compressed. “In its recent history, it went to 12.6 only twice,” he says. “During the financial crisis and now. And each time it led to a massive reevaluation.”

He cites three factors that keep Apple’s P/E from going much lower:

  • The quant funds. Whenever Apple’s P/E falls below the S&P 500’s — currently 16.42 — the funds’ computers kick in and Apple gets a jump start.
  • Apple’s cash. Apple’s $110 billion in cash and marketable securities works out to $118 a share. At their current rate of growth, Zaky estimates, those holdings will reach $460 a share by 2016.
  • Reasonableness. Even the most bearish fund managers can’t ignore Apple’s quarterly reports, as last week’s post-earnings rebound demonstrated. (See The Apple slingshot released: $57 billion in one clock tick.)

Zaky expects that by October, when Apple issues its final report for fiscal 2012, its quarterly earnings will have reached $50.49 a share. Even at 12.5 times earnings, that’s $630 a share. At 15 times earnings, it’s over $757. And that’s without a new iPhone.

Bullish Cross has been oversubscribed for some time by members who pay to read Zaky’s live blog and weekly market guidance. But he offers this advice for free:

“The two key levels of support for Apple’s stock in the intermediate term are $537 (32.8% retracement) and $503 (50% retracement) a share.  We believe Apple presents with a unique buying opportunity at $537 and an extraordinarily rare opportunity at $503 a share.  While we don’t believe the stock will ever see $503 a share, if Apple does reach that level, it would be the equivalent of $310.50 in June 2011 or $80.00 a share in March 2009.

Investors tend to overcomplicate things.  Apple will undoubtedly see $750 a share by January 2013 and will likely see $1,000 no later than the fall of 2013.

Thus, we believe the best thing to do is just to go in and buy now, ride any  potential drawdown to $537 a share, ignore all of the nonsense you are likely to hear on the way down and beat Wall Street by being smart enough to realize what they often do not.  And that is the fact that Apple will inevitably sell 100 million iPhones a quarter within the next few years.  When that happens, Apple will be trading far north of $1,000 a share.  Who cares about a $30 – $50 drawdown when there is over $500 in upside for the stock over the next year or so.  Don’t make things so complicated.  Just go in and buy.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.