• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

D.C.'s affordability headache has a silver bullet, new study shows: Tackling $40 trillion national debt would boost household income by $36,000

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

D.C.'s affordability headache has a silver bullet, new study shows: Tackling $40 trillion national debt would boost household income by $36,000

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

If the new iPad is ‘hot,’ what do you call a MacBook Pro?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 21, 2012, 11:09 AM ET
Google source logo
Add Fortune on Google for similar content.

The heat generated by Consumer Reports’ thermal test is likely to dissipate quickly 



Source: Consumer Reports

Mike Daisey owes Consumer Reports’ Donna Tapellini a thank-you note for diverting attention — at least briefly — from his malfeasances with her preliminary report on the new iPad.

CR engineers discovered — and on Tuesday Tapellini reported — that playing Infinity Blade II for 45 uninterrupted minutes made the new device up to to 13 degrees F “hotter” (her word) than a similarly stressed iPad 2.

The memory of Antennagate — the flap that CR created and perpetuated with its several reviews of the iPhone 4 — was too strong. Legions of Apple (AAPL) loyalists spent much of Tuesday with their knickers in a Tapellini twist.

Hot, of course, is a relative term. Where, we ask, were CR’s thermal imaging devices when its engineers tested the latest crop of MacBook Pros, computers whose CPUs during ordinary operation have been known to top 185 degrees F?

The word “hot” doesn’t appear in any of CR’s current MacBook reviews. I checked.

As someone who spends most of his working days with a scalding 15-inch MacBook Pro on his lap, I think the proper term for what the new iPad gets is “warm.”

We note that temperature doesn’t come up in either the glowing first-look review that Talellini co-authored last Friday (“The new iPad is shaping up as the best tablet yet“) or the complimentary video that electronics editor Paul Reynolds posted on the Consumer Reports website. That’s as it should be.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.