• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Weekly Read

How to break bad habits

By
Allan Sloan
Allan Sloan
Down Arrow Button Icon
By
Allan Sloan
Allan Sloan
Down Arrow Button Icon
March 16, 2012, 9:00 AM ET

Our Weekly Read column features Fortune staffers’ and contributors’ takes on recently published books about the business world and beyond. We’ve invited the entire Fortune family — from our writers and editors to our photo editors and designers — to weigh in on books of their choosing based on their individual tastes or curiosities. In this installment, senior editor-at-large Allan Sloan reviews The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg.



FORTUNE — Habits are the kind of thing you don’t think twice about. You do something because that’s the way you always do it, you slip into a routine, and the longer you keep at it, the deeper the groove worn in your brain becomes, and the harder it becomes for you to change.

You have to fight against your habits sometimes. After Hurricane Irene flooded our basement last August, for example, I needed to replace 10 copies of the 1982 Haggadah that my family uses at Passover seders. I began in the habitual way that you hunt for old publications these days: online. I didn’t like what I found, and it finally occurred to me to contact the publisher, United Synagogue. Success! I got new books from one place at one time for considerably less than what online sellers were charging for used Haggadahs.

Print journalists are especially prone to behaving habitually, because print journalism is such a habit-driven business. That’s why I’m impressed that Charles Duhigg, a business reporter for the New York Times, managed to step outside what he and I do for a living in order to write about habits, how they’re formed, how they affect what we do, and how to modify them.



I bought The Power of Habit because I was responding — habit! — to an e-mail from Duhigg, whom I know slightly and whose work I generally like. To make sure that I didn’t allow myself to be distracted by lighter fare — a bad habit of mine — his book was the only reading material I took with me on a recent plane flight. I finished it more quickly than I expected, and ended up having to read in-flight magazines for half the return flight. That’s one habit I don’t plan to get into.

I read the book as a series of essays rather than as a whole, which may explain why I finished it quickly. I enjoyed (and learned from) Duhigg’s description of how Starbucks (SBUX) trains its baristas to respond cheerfully and automatically to grumpy customers, and how “habits of society,” as Duhigg calls them, explain why Rosa Parks’ refusal to move to the back of a bus in Montgomery, Ala., touched off the boycott that helped launch Martin Luther King Jr.’s career.

Some parts of the book — such as a creepy tale of how a compulsive gambler ruined her life — don’t really seem compatible with other parts. And while I found the Rosa Parks tale interesting, I think that Duhigg’s “habits of society” construction is a reach. Ditto for the idea that Paul O’Neill stressing worker safety made Alcoa (AA) the top performer of the 30 Dow Industrial stocks (a meaningless metric, by the way) during his tenure as chief executive.

But those are quibbles. On the whole, the book is a good and educational read, which is what matters. Duhigg doesn’t preach, rather he invites you to learn — a much better approach. The book’s most valuable contribution is explaining how habits are formed, and how you can modify your behavior gradually by changing a piece at a time rather than taking on an entrenched habit frontally.

Just as I was finishing this review, habit struck again. I was doing a walkthrough with the contractor who had just finished repairing the damage that Irene inflicted on our house. He asked why the refrigerator in our laundry room is wedged into a tight, inconvenient spot rather than in a larger, more convenient space nearby. My wife and I answered, “Because it’s always been there.” But it won’t be there for long, now that we recognize the situation. Habits are only habits. Unlike your destiny, they can be changed.

More Weekly Reads

  • Elizabeth Browning Taylor’s A Slave in the White House
  • Bobby Keys’ Every Night’s a Saturday Night
  • John D’Agata’s and Jim Fingal’s The Lifespan of a Fact
  • Raymond Bonner’s Anatomy of Injustice
  • Susan Cain’s QUIET
About the Author
By Allan Sloan
See full bioRight Arrow Button Icon

Latest in Features

FeaturesThe Boring Company
Two firefighters suffered chemical burns in a Boring Co. tunnel. Then the Nevada Governor’s office got involved, and the penalties disappeared
By Jessica Mathews and Leo SchwartzNovember 12, 2025
22 days ago
CoreWeave executives pose in front of the Nasdaq building on the day of the company's IPO.
AIData centers
Data-center operator CoreWeave is a stock-market darling. Bears see its finances as emblematic of an AI infrastructure bubble
By Jeremy Kahn and Leo SchwartzNovember 8, 2025
27 days ago
Libery Energy's hydraulic fracturing, or frac, spreads are increasingly electrified with natural gas power, a technology now translating to powering data centers.
Energy
AI’s insatiable need for power is driving an unexpected boom in oil-fracking company stocks 
By Jordan BlumOctober 23, 2025
1 month ago
Politics
Huge AI data centers are turning local elections into fights over the future of energy
By Sharon GoldmanOctober 22, 2025
1 month ago
A plane carrying Donald Trump Jr. arrives in January in Nuuk, Greenland, where he is making a short private visit after his father, President Trump, suggested Washington annex the autonomous Danish territory.
EnergyGreenland
A Texas company plans to drill for oil in Greenland despite a climate change ban and Trump’s desire to annex the territory
By Jordan BlumOctober 22, 2025
1 month ago
Three of the founders of Multiverse Computing.
AIChange the World
From WhatsApp friends to a $500 million–plus valuation: These founders argue their tiny AI models are better for customers and the planet
By Vivienne WaltOctober 9, 2025
2 months ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
23 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
19 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
18 hours ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
19 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.