• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The story behind “Inside Facebook”

By
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
Down Arrow Button Icon
March 1, 2012, 5:00 AM ET

FORTUNE — In eight years, the social network Mark Zuckerberg began coding in his Harvard dorm room has become a cyber institution with some 843 million users. Now, as Facebook readies to go public later this year, it is about to undergo the most dramatic change in its short history. Once it is public, Zuckerberg’s venture will almost certainly have the capital necessary to realize its biggest ambitions. But the riches of an IPO also threaten the uniquely bare-knuckle, scrappy culture the company has struggled to build.

That is the subject of “Inside Facebook,” a feature appearing in the next issue of Fortune. In it, my colleagues Miguel Helft and Jessi Hempel dive into how the company has thrived and the dangers it faces ahead. Primary among its challenges are two divergent cultures, the one faithful to Zuckerberg’s hacker credo and the other shaped by COO Sheryl Sandberg’s more corporate tendencies. Among the revelations in the story:

  • On Sheryl Sandberg and the circle of friends she has brought into the company: “There’s a term spoken quietly around Facebook to describe a cadre of elites who have assumed powerful positions under the leadership of Zuckerberg’s chief operating officer: They’re FOSS, or friends of Sheryl Sandberg. Many have followed her there after studying with her at the Harvard Business School or working with her at the U.S. Treasury Department or Google (GOOG). Several middle and senior executives who have left the company say that Sandberg has put friends in powerful positions, sometimes even when they were less qualified than other Facebook employees, and once there they enjoy special status. ‘You can’t really cross a FOSS,’ says one former senior manager.”
  • The mandatory six-week Bootcamp for engineers came about after a run in between engineers in the cafeteria: “After a quick orientation, bootcampers are given a computer and a desk. When they open their laptop the first time, they’ll often find six e-mails. One welcomes them to the company; the other five describe tasks they’re supposed to perform, including fixing bugs on the Facebook site. The goals are manifold. One is to get new employees comfortable with the idea that they have the power to push changes directly onto the Facebook site.”
  • More than one-third of engineers transfer to other teams within the company.
  • The ubiquitous, seemingly simple “Like” button underwent “dozens” of iterations.
For more, read Helft and Hempel’s story here or purchase it from Amazon here or from Barnes & Noble here. You can also read it with the iPad app for free if you are a Fortune subscriber, or in the March 19 issue on newsstands.

[cnnmoney-video vid=/video/technology/2012/02/28/ts_3_things_facebook.fortune]

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

SuccessSmall Business
10 crucial insights for small business owners to succeed in 2026—and beyond
By Ashley LutzDecember 23, 2025
1 hour ago
Spanx founder Sara Blakely
SuccessMost Powerful Women
6 ‘unhinged’ things Spanx founder Sara Blakely did that ultimately shaped the success of her $1.2 billion empire
By Sydney LakeDecember 23, 2025
1 hour ago
Photo of Sam Altman
SuccessCareers
OpenAI’s CEO Sam Altman says in 10 years’ time college graduates will be working ‘some completely new, exciting, super well-paid’ job in space
By Preston ForeDecember 23, 2025
2 hours ago
Personal Financegold prices
Current price of gold as of December 23, 2025
By Danny BakstDecember 23, 2025
2 hours ago
Price of silver for December 23, 2025
Personal Financesilver
Current price of silver as of Tuesday, December 23, 2025
By Joseph HostetlerDecember 23, 2025
2 hours ago
Price of platinum on December 23, 2025
Personal Financemoney management
Current price of platinum as of Tuesday, December 23, 2025
By Joseph HostetlerDecember 23, 2025
2 hours ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
22 hours ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
1 day ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
1 day ago
placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
2 days ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
23 hours ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’ and not for visionaries—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.