• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

Current price of oil as of September 24, 2026

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

Current price of oil as of September 24, 2026

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

Millennial Media measures a small but real iPhone 4S effect

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 20, 2011, 6:03 AM ET
Google source logo
Add Fortune on Google for similar content.

iOS edged back up against Android in November, gaining 8% in Millennial’s ad network



Click to enlarge.

There’s a small but measurable iPhone 4S effect in November’s Millennial Media’s Media Mix, which reports the presence of various devices in the mobile advertising network it runs.

Apple (AAPL) was the No. 1 manufacturer in Millennial’s advertising platform, up 8% since October to gain a 26% share in the list of the top 15 manufacturers.

Meanwhile, in Millennial’s monthly pie chart of the mix of mobile operating system impressions, Google’s (GOOG) Android fell to 50% (from 56% in October) while Apple’s iOS rose to 30% (from 28%).

The effect — which can be seen in the two pie charts at right — is small but significant. Millennial is measuring advertising impressions on its clients networks, a secondary effect that reflects changes in the installed base rather than actual sales.

We’ll get a better measure of how much Apple’s share of the smartphone market has changed since the October release of the iPhone 4S when the company releases its unit sales figures for the quarter in mid January.

Millennial Media bills itself as the leading independent mobile ad and data network. You can download their monthly reports here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.