• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Consumer electronics

How consumer tech is transforming IT

By
Christopher Lochhead
Christopher Lochhead
Down Arrow Button Icon
By
Christopher Lochhead
Christopher Lochhead
Down Arrow Button Icon
October 31, 2011, 10:52 AM ET



Fun.
Today, business users are demanding a consumer-like experience at work. People are asking, “How come the technology in my person life is so great but, at work, it sucks so much?” Meet the new class of business technology consumers. You could call them “bizumers.”

Where did they come from? Over the last five years, we’ve witnessed a consumer technology revolution led by Apple (AAPL), Facebook, Google (GOOG), Netflix (NFLX) and Flipboard — among many others. As consumers, we are enjoying big breakthroughs in mobile devices, Web 2.0 services and, generally, simpler user experiences. Technology has never been more fun or effective.

Except at work. Enterprise technology seems bankrupt where simplicity and elegance are concerned. (There’s no doubt the raw power and capability of enterprise technology — from massive server farms to sophisticated algorithms — is greater than at any other time.) The result has been the creation of a massive gulf between our personal and professional experience with technology.



Not fun.
Consider the typical knowledge worker’s daily experience: a brick of a laptop, a lousy intranet, legacy ERP and CRP applications and … Microsoft (MSFT) Office. Or, consider how bad old-line email is for collaboration relative to Facebook or Twitter’s social experiences. (It’s little surprise that the biggest innovation in e-mail in the last decade — nested conversations — came from a consumer application, Gmail, and only recently found its way into Office.) Even worse, at work it can be hard to get simple stuff done, like getting a travel request approved, an expense report paid, finding the right data, document, person, conference room, report or chart.

The average employee knows that consumer apps are user-friendly, easy to ramp up and do more to help them create — all for less money than traditional enterprise IT. While CIOs have talked about the “consumerization” of IT, few have made inroads on this agenda. And yet, employees are demanding:

*Tablets
*Smartphones
*App stores filled with hundreds of small, lightweight, disposable, zero-training, mobile-style apps
*The ability to choose and use cloud-based “free-mium apps”
*Social collaboration

Forward-leaning IT organizations are re-structuring their architecture to reflect these desires by embracing new mobile platforms and cloud computing, while creating custom bizumer apps housed inside enterprise app stores. They are also letting people choose (or even bring in) their own smart phones, tablets and laptops. But to survive in the future, legacy enterprise vendors will have to atomize their monolithic modules into hundreds of smaller, more usable apps. Imagine a refashioned an accounting system like SAP (SAP) or Oracle (ORCL) as hundreds of enjoyable-to-use iPad-style apps.

These transformations are already happening. Services include:

*YouSendIt, which replaces the FTP site with a simple-to-use, web-based file-sharing service.
*Evernote, which stores docs, photos, pdfs and Web clippings on a mobile-accessible cloud.
*Egnyte (where I’m an advisor), a file-storage that is cloud-based an accessible across platforms.
*Chatter, a collaboration app from Salesforce.com, which uses a familiar social-media interface.

And there are many more. They more or less share important common characteristics:

*They are cloud-based, with a small footprint
*They are streamlined, with 3-5 major functions
*They require zero IT support
*They are the future

The bizumer revolution is on. With tech-savvy Millennials entering the workforce, resistance is futile. They are using a new style of consumer-like business apps to drive the biggest, button-up change in business computing in a decade. All inspired by how they use technology in their personal lives. It’s not a matter of “if” it will happen, but “when.”

Christopher Lochhead is former technology executive, now strategy advisor & partner with Play Bigger Advisors.

About the Author
By Christopher Lochhead
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
2 days ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
1 day ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
1 day ago
placeholder alt text
Commentary
I've studied nonviolent resistance in war zones for 20 years and Minnesota reminds me of Colombia, the Philippines and Syria
By Oliver Kaplan and The ConversationFebruary 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

A person holding a blue piggy bank
Personal FinanceSavings
Best savings account bonuses for February 2026
By Joseph HostetlerFebruary 5, 2026
3 hours ago
lee
InvestingMarkets
Top analyst Tom Lee on gold’s black swan risk: Elon Musk becoming ‘the new central bank’
By Nick LichtenbergFebruary 5, 2026
4 hours ago
Sam Altman speaking into a mic.
AIOpenAI
OpenAI’s new model leaps ahead in coding capabilities—but raises unprecedented cybersecurity risks
By Sharon GoldmanFebruary 5, 2026
4 hours ago
Real EstateHousing
Rocket CEO says U.S. mortgage industry is a ‘tale of two cities.’ His booming business shows a broader reality for American homebuyers
By Sydney LakeFebruary 5, 2026
5 hours ago
tiktok
CybersecuritySocial Media
Gen Z is rebelling against TikTok USA by installing another app—founded by an Oracle alum
By Nick LichtenbergFebruary 5, 2026
5 hours ago
Healthmattresses
Helix Mattress Review 2026: Tested by Sleep Experts
By Christina SnyderFebruary 5, 2026
6 hours ago