Will the next Facebook be founded by a woman?

FORTUNE — Ever wonder why there ‘s no female Mark Zuckerberg? It is, after all, the era of the social web. Women use social-networking sites more than men do. Women stay on social sites longer. Women provide the bulk of the revenue at Zuckerberg’s Facebook and gaming company Zynga, and most other fast-growing startups in the consumer Internet space.

So while Oprah and Martha (Stewart) have created major businesses around their divine selves, why has no woman built a business on the Zuckerberg scale?

Sheryl Sandberg, who is Facebook’s COO, says one reason is that women who are great negotiators for other people — doing a business deal, for instance — “are often not good negotiators for their own advancement.” Adds Demet Mutlu, the founder and CEO of Trendyol in Turkey: “A lot of women just don’t go for it. We’re afraid of what society thinks of us.” To build a Facebook-level company, you have to go for it.

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Also, women tend to think about power horizontally — they focus on being influencers — while men care more about climbing the ladder. The folks at American Express (AXP) and Ernst & Young who sell services to entrepreneurs say that men tend to launch businesses to make money, while women create the companies they want to work for. With kids at home, their dreams usually aren’t Fortune 500 size.

“Maybe for females it’s more zero-sum,” says Hearsay Social founder Clara Shih. “To stick with it for a long haul means that you give up family or being attractive to guys.” Shih, however, tackled that challenge: She got married Oct. 1.

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There are no excuses for women, says Gina Bianchini, just because they are not engineers or computer science nerds. Bianchini, who co-founded Ning, is now launching Mightybell, another social platform on the web. Looking at the backgrounds of today’s top entrepreneurs, she found that most have nontechnical degrees. Zynga founder Mark Pincus majored in economics; Groupon’s Andrew Mason was a music major. Bianchini, a Stanford grad, majored in political science. “It taught me how people organize,” she says, noting that that is a valuable skill in the social Internet era. (Read more from Bianchi.)

Meanwhile, the Silicon Valley establishment is looking to help women advance. Venture capitalist Juliet de Baubigny, a partner at Kleiner Perkins Caufield & Byers, says that her firm is starting a KP Tech Fellows program to identify 40 promising student entrepreneurs — two each at 20 universities — and help them pursue their startup dreams. Women are a key target. Predicts De Baubigny: “We’re on the cusp of seeing the female Mark Zuckerberg explode onto the scene.”