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Fortune Magazine Masthead: May 23, 2011 (Vol. 163, No. 7)

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FOUNDER Henry R. Luce, 1898-1967
TIME INC. EDITOR-IN-CHIEF John Huey
TIME INC. EDITORIAL DIRECTOR Martha Nelson

FORTUNE EDITORIAL

MANAGING EDITOR Andy Serwer

DEPUTY MANAGING EDITOR Hank Gilman
EXECUTIVE EDITOR Stephanie Mehta
MANAGING EDITOR, FORTUNE DIGITAL Daniel Roth
SENIOR FEATURES EDITOR Timothy K. Smith
SENIOR EDITORS AT LARGE Geoff Colvin, Brian Dumaine, Nina Easton, Adam Lashinsky, Carol Junge Loomis, Allan Sloan, Alex Taylor III
ASSISTANT MANAGING EDITORS Leigh Gallagher, Brian O’Keefe, Nicholas Varchaver
EDITORS AT LARGE James Bandler, Peter Elkind, Bill Powell (Asia), Patricia Sellers, Shawn Tully, David Whitford

SENIOR EDITORS L. Michael Cacace (lists),Roger Parloff (legal affairs), Jennifer Reingold
SENIOR RESEARCH EDITOR Doris Burke
SENIOR WRITERS Michael V. Copeland, Jessi Hempel
COLUMNISTS Stanley Bing, Susan Z. Callaway, Michael Elliott (international), Becky Quick

WRITERS Katie Benner, Mina Kimes, Tory Newmyer
WRITER-REPORTERS Scott Cendrowski, Douglas G. Elam (lists), Beth Kowitt, Jessica Shambora
REPORTER Christopher Tkaczyk

CONTRIBUTORS Lee Clifford, William D. Cohan, Jon Fortt, Edith Fried, Marc Gunther, David A. Kaplan, Duff McDonald, Richard McGill Murphy, Sheridan Prasso, Christopher Redman (London), Julie Schlosser, David Sloan, Lawrence J. Shine, Richard K. Tucksmith, Vivienne Walt (Paris)

RESEARCH DIRECTOR Marilyn H. Adamo

COPYROOM Carol Gwinn (copy chief), Patricia A. Feimster (copy chief, Money), Alfred Graham (deputy), Jonathan Brown, Maria Carmicino, Judith Ferbel, Edward Karam, Nicholas Poluhoff

EDITORIAL ASSISTANTS Carolyn Walter (assistant to the managing editor), Kelly Champion, Zhang Dan (Beijing)

FORTUNE.COM Megan Barnett (deputy managing editor), Dan Primack, Paul Smalera, Tom Ziegler (senior editors), Colin Barr, Street Sweep, Philip Elmer-DeWitt, Apple 2.0 (senior writers), Scott Olster (associate editor), Shelly Dubois, JP Mangalindan, Nin-Hai Tseng (writer-reporters),Sheryl Sulistiawan (edit assistant) Video Ben Baer (senior producer), Anastasia Anashkina, Jason Sanchez, Mason Cohn (producers)

CREATIVE DIRECTOR John Korpics
PHOTOGRAPHY DIRECTOR Mia J. Diehl
ART STAFF, Emily Kehe (art director), Michael Myers (deputy art director), Andrea Nasca (senior associate art director), Peter Sucheski (associate art director)
PHOTOGRAPHY STAFF Alix Colow (deputy photo editor), Armin Harris, Lauren Winfield (associate photo editors),Amy Wolff (assistant photo editor), Hildegarde P. Smith (office manager)

EDITORIAL OPERATIONS Richard K. Prue (director), Angel Mass (manager)
ASSOCIATE PRODUCTION DIRECTOR Ronald K. Moss
PRODUCTION STAFF Sarah Bentley (makeup chief), Gary Kelliher, Mary Michael, Lynn Ross, Rohini Persaud (ad production manager), Jason Jung
INTERNATIONAL PRODUCTION Nelson Luk (Asia); Carrie Mallie (Europe)

TECHNOLOGY SUPPORT Larry Corby (associate director), Arthur Wilson Jr. (manager), Gary Lou, Armando Rivera, Michael Tober
TECHNOLOGY SOLUTIONS Scott Smith (senior director), John Arbucci (senior manager), Sue Falls, Joanne Recca, Michael Sheehan (managers), Ken Baierlein, Ellen Bohan, Richard Cassone, Dustin Gavin, Barry Heckard, Ryan Kelly, Michael Kiaer, John Meyer, Joe Ponzo, Chris Richter, Jonathan Vasata, Ed Wong

MAGAZINE AND DIGITAL ENGINEERING Craig Coffey, Lou Tsai (directors), Craig Cardillo, Tony Shin, Eric Soll (managers), Carlos Amédée, Harold Clark, Ryan Daniels, Martha Drattler, Shawn Hayne, Ashim Man Pradhan, Dan Seldow, Ron Taylor, Norman Vásquez

LEGAL Judith Margolin

THE FORTUNE | MONEY GROUP

GROUP PUBLISHER Jed Hartman
PUBLISHER, MONEY Brendan Ripp

VP, MARKETING Rick Resnick
PRESIDENT, INTERNATIONAL Richard Evans
PUBLISHING DIRECTORS Andy Bush (EMEA), Andrew Butcher (Asia-Pacific)
ASSOCIATE PUBLISHING DIRECTOR, ASIA Ang Khoon Fong

EXECUTIVE SALES DIRECTOR Tony Haskel
EXECUTIVE DIRECTOR, CUSTOM CONTENT Newell Thompson

MARKETING DIRECTOR Brad Young
MARKETING DIRECTOR, MONEY Yodit Teklemariam
VP, CONFERENCES P.J. Boatwright

ADVERTISING SALES

ATLANTA / WASHINGTON, D.C.: Greg Bowerman (executive multimedia director), Lisa Danielczyk, Vornida Seng, Jennifer Werner
BOSTON: Mike McFadden (director), Chris Rand
CHICAGO: Meredith Wisniewski (director), Jason Garrett, Steve Lerch, Laurie Minor, Lauren Racine
DALLAS: Jacquelyn Olson
DETROIT: Kevin Donley (group director), John Wattles (sales manager), Amy Kirk
DÜSSELDORF: Thomas Stickelmaier (director), Dirk Loede
GENEVA: Irina Hartmann (director), Valerie Loup
LONDON: Tim Howat (director), Ben Hill
LOS ANGELES: David Mayer, Maxwell Munson, Andrew Robinson
NEW YORK: Jorg Stratmann (manager), Carl Bauml, John Donnelly, William D. Eydt, Courtney Hano, Allison Izen, Georgiana Kane, Alan Moy, Michael Peck, Kate Solinsky
HONG KONG: Yoojin Ahn
PARIS: Magali Bois-O’Neill (director), Sandra Litas
SAN FRANCISCO: Rick Gruber (executive multimedia director), Pamela Schroeder (director), Krystle Lohman, Monica Sembler
SINGAPORE: Karen Mong
TOKYO: Yoshitane Shimizu

MARKETING Caroline Couvillon (director), Wendy Chin, Danielle Hill, Daniella Johnson, Summer Penney, Julia Trinko, Cynthia Ahart Wood
ASIA: SooHui Chia, Judy Fong, Junie Ong, Lennard Phua, Audrey Yeong, Rosa Chow
TOKYO: Daishi Yoshida (director)
EUROPE: Charlotte Laycock (sales development director), Melissa Nayak, Hallman Ray, Cara Waddell, Jenny Cooper (research director), Daphne Vandeborre (creative director), Tracy Chan
MARKETING SERVICES Hollie Vose (director), Miika Grady, Lori Brennan Horowitz, Margot Hutchings

EVENTS Christine Rosa (executive director), Robin Bigelli, Kristen Leoce (directors), Amy Gruetzmacher, Margot Hutchings, Meda Rosca (managers), Betsy Beam

PUBLIC RELATIONS Daniel Kile (executive director), Kerri Chyka (director), Caitlin O’Neill (associate director), Jed Nedeau (senior digital manager), Jill Watanabe (manager), Kai Johnson (publicist), Pierce Ingle (PR coordinator)

CONFERENCES Lisa Cline (executive director), Delwyn Gray (director), Lysa Lee Price, Kourtney Holmes

ADMINISTRATION Liz Perez
HUMAN RESOURCES Liz Mattila

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VP, BUSINESS AND REVENUE OPERATIONS Howard Manus
VP, SALES Anne Toal

ATLANTA: Eric Shaver
BOSTON: Melissa Rodenhiser
CHICAGO: Alex Lovell (executive multimedia director), Sara Maters, Brittany Glynn
DETROIT: Kevin Donley, Jeff Kelosky, John Wattles
NEW YORK: Crystal Jenkins, Tim Mullaly, Benjamin Richardson (director), Henry Rooney
SAN FRANCISCO: Matt Bontaites, Christina Card, Sarah Rathman

SALES DEVELOPMENT Brian Maher (executive director), Jonah Copiaco, Danielle Langer, Tiffanie Liu, Hulya Niver, Karen Szeto
BUSINESS DEVELOPMENT Mark Beavers (director), Sarah D. Huber
ADVERTISING OPERATIONS Donna L. Clarke (director), Michelle Chen, Michelle Colon, Lauren Kuefner, Brant Kim, Annie Vishudanand, Colleen Tully

CONSUMER MARKETING Jeremy Biloon (vice president, retail) Adam Kushnick (finance director), Ernie Williams (partnerships director), Jennifer Levin (director), Thomas Kan, Lori Palca, Nellie Peck (managers), Jean Kennedy (brand manager), Michael Won (finance manager), Nancy D’Auria, Daniel Deutsch, Jessica Gelfman, Jenna Klebanoff, Jared Levy, Amy Rick
EUROPE: Harvey Gidley (associate circulation director)
HONG KONG: Rick Kam, Katherine Chow, Susie Pattison (directors)

RESEARCH & INSIGHTS Andrew Borinstein (research director), Brian Brett (director), Jason Tanenbaum (senior associate manager)

FINANCE Roger Adler, Andrew Weissman (group directors), Brian Clavell (group editorial director), Parniyan Gutierrez (associate director), Arbena Bal, Yvonne Griffin, Catherine Keenan, Julia Luu, Sara Marino, Mary Wong (managers), Marie Shivraj

CUSTOM CONTENT Lori Ioannou (executive editor), Lawrence A. Armour, Alec Morrison (deputy editors), Peter Franco (associate director), Vera Naughton (art director), Joel Baboolal, Brenden Delaney, Carole Harnoff, Jennifer Hwang, Jordan Keyes, J. Thomas Lewis, Debbie Linehan, Cindy Murphy, Wenjun Zhao

TIME INC. NEWS GROUP

PRESIDENT John Q. Griffin
GROUP DIGITAL PRESIDENT John Cantarella
SENIOR VICE PRESIDENT, FINANCE Elissa Fishman
VICE PRESIDENT, FINANCE Peter Greer
VICE PRESIDENT, COMMUNICATIONS Ali Zelenko
SENIOR VICE PRESIDENT, CONSUMER MARKETING Nate Simmons
GROUP DIRECTOR OF OPERATIONS Brooke Twyford
DIRECTOR, DIGITAL EDITORIAL DEVELOPMENT Josh Quittner

TIME INC.

EXECUTIVE VICE PRESIDENTS Howard M. Averill, Paul J. Caine, Mark Ford, Stephanie George, Steve Sachs, Evelyn Webster

BRANDED SOLUTIONS Leslie Picard (president), Cyrus Beagley (SVP, general manager, advertising and branded solutions), Peter Bauer (VP), Monique Manso (VP), Tim Reisen (VP, Detroit), Cara Deoul Perl (VP, creative director), Kristen Jones Connell (VP, marketing and communications), Mary Haskin (VP, marketing and sales development), Aaron Gallagher (VP, digital), Mary Wojciechowski (VP, database marketing)

RESEARCH AND INSIGHTS Betsy Frank (chief research and insights officer), Caryn Klein (VP, business research and insights)

INFORMATION TECHNOLOGY Mitchell A. Klaif (CIO and SVP), Agatha M. Cutrone, Abe Cytryn, Robert Duran, Timothy Mummers, Ben Ramadan, Annabelle Soper, Jimmie Tomei (vice presidents)

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