• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The triumph of ‘good enough’ computing

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 13, 2011, 8:03 PM ET

The global PC market shrank 3.2% year over year in Q1 2011 as iPad sales surged



iPad demand exceeding supply in NYC. Photo: Computerworld

It’s a pity IDC doesn’t include tablets in its quarterly surveys of computer shipments. If it did, the inflection point in the first quarter of 2011 would be even clearer.

[UPDATE: Asymco’s Horace Dediu has done us the favor of drawing an extraordinary graph that includes the iPad. It looks like a giraffe. Click here.]

IDC had expected an anemic 1.5% growth in global PC shipments year over year. What it found instead in the survey released Wednesday was a 3.2% decline, even as demand for tablet computers — or rather, Apple’s (AAPL) iPad — soared.

“Long-term success will depend on hardware manufacturers being able to articulate a message that is beyond simple hardware specifications,” wrote IDC senior researcher Jay Chou, sounding a little like Steve Jobs. “‘Good-enough computing’ has become a firm reality, exemplified first by Mini Notebooks and now Media Tablets.”

Well, not so much those mini notebooks anymore. Acer’s global market share shrank 15.8% last quarter, according to IDC, as the market for its netbooks collapsed and its tablets failed to take off. Dell (DELL) and HP (HPQ) also disappointed. Of the major PC manufacturers, only Lenovo, Toshiba and Apple grew in the quarter. In the U.S. market, a “surging” Apple overtook Acer to take the No. 4 spot. Even without the iPad.

Below: IDC’s global and U.S. market shares for Q1 2011





Also onFortune.com:

  • Waiting on the iPhone 5
  • iPad 2 demand 40% greater than iPad 1
  • The man who won Steve Jobs’ trust

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

HealthAffordable Care Act (ACA)
A Wisconsin couple was paying $2 a month for an ACA health plan. But as subsidies expire, it’s soaring to $1,600, forcing them to downgrade
By Ali Swenson and The Associated PressDecember 13, 2025
2 minutes ago
Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
1 hour ago
carbon
Commentaryclimate change
Banking on carbon markets 2.0: why financial institutions should engage with carbon credits
By Usha Rao-MonariDecember 13, 2025
2 hours ago
Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
3 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
4 hours ago
Lauren Antonoff
SuccessCareers
Once a college dropout, this CEO went back to school at 52—but she still says the Gen Zers who will succeed are those who ‘forge their own path’
By Preston ForeDecember 13, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
24 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
20 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
18 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.