• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Don’t be ashamed to profit from Japan

By
Duff McDonald
Duff McDonald
Down Arrow Button Icon
By
Duff McDonald
Duff McDonald
Down Arrow Button Icon
March 17, 2011, 4:51 PM ET

The first rule of investing is to avoid letting emotions influence your decisions. So buy Japan, and don’t feel bad when you make a tidy sum.



Speaking about the earthquake in Japan on CNBC last Friday, anchor Larry Kudlow put his foot quite deeply into his mouth. “The human toll here looks to be much worse than the economic toll and we can be grateful for that,” he said. He was quickly skewered for what was seen as a profound lack of compassion, despite the fact that the next words out of his mouth were, “and the human toll is a tragedy, we know that.”

This being the age of the angry mob on Twitter, he was soon forced to issue an apology. And while he should have known better than provide an opportunity for obsequious and self-righteous compassion, his remark did point to a fundamental truth of investing. That is, the best investors don’t let emotions — positive or negative — color their decision to buy, sell, or hold. To the point: with the Nikkei in free fall after the devastating earthquake — notwithstanding the one-day bounce of nearly 6% this week — is it time for savvy investors to step in and buy?

Barton Biggs, the long-time Morgan Stanley strategist turned hedge fund investor, said late Tuesday that he thought the panic selling that sent the Nikkei down 16% was “a gross overreaction” and that it was time to try and catch that falling knife.

David Zervos, head of global fixed income strategy at Jefferies, wrote of a similar sentiment in a note to investors. “I do not believe that there are many Japanese policy makers (or market participants) who believe the ‘long term’ prospects for Japan are so dim that we should be at equity valuations which are only a few percentage points from the levels reached in mid 2003 or early 2009,” he said. Translation: it’s time to buy something.

You’d hate to be the guy who was warming up to Japanese stocks in the weeks or months before this earthquake. I’d noticed several instances of optimism about Japanese stocks in missives from institutional analysts as recently as late February. But if the arguments made sense to you then — that we’d reached the so-called moment of maximum pessimism about the Japanese economy — and you’re willing to take the bet that the fallout, both nuclear and otherwise, from recent events isn’t going to be as severe as many appear to believe, then now is an even better time to buy.

(Think of BP (BP) stock right after the spill — best buying opportunity in a decade. And don’t give me any guff about supporting BP by buying its shares. Secondary market buying is about tactics, not support or lack thereof for a company or industry. If you don’t get that, hang up your investing spurs, settle into your rocking chair, and watch the show.)

There might even be a silver lining to this whole mess. In Thursday’s New York Times, Hiroki Azuma, a Japanese professor, writes of a burgeoning national pride in Japan’s ability to deal with this greatest of disasters. Might the country emerge from it more confident than it has been in recent decades?

Still, it’s a tough call to make, isn’t it? But predicting the future always has been. A recent on-the-one-hand, but on-the-other column by my old buddy, CNNMoney’s Paul La Monica, showed that precisely: institutional investors can’t reach consensus about what to do next. But that’s the point, isn’t it? It’s pretty hard to make money when everyone agrees on something.

Who knows what will happen with the unfolding nuclear disaster? Or whether Japan’s economy really can bounce back from yet another punch in the gut. But it’s at sharp turns in the market where the real money is made or lost. Me? I’m in.

Also on Fortune.com:

  • Buying the dip in Japan
  • Staving off a fiscal crisis in Japan
  • BofA’s 10 reasons to buy the dip
About the Author
By Duff McDonald
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

BankingCredit cards
Trump calls for one-year cap on credit card rates at 10%
By Romy Varghese and BloombergJanuary 10, 2026
3 hours ago
InvestingFintech
Asian households still save as much as half their wealth in cash. Fintech platforms like Syfe want to change that
By Angelica AngJanuary 9, 2026
4 hours ago
PoliticsRepublican Party
Fractures start to show in Trump’s GOP as some Republicans push back on Greenland, Venezuela, and health care
By Stephen Groves and The Associated PressJanuary 9, 2026
7 hours ago
EconomyVenezuela
Facing a 682% inflation rate, Venezuelans work three or more jobs and still can barely afford any food. ‘Everything is so expensive’
By Regina Garcia Cano, Matt Sedensky and The Associated PressJanuary 9, 2026
8 hours ago
Secretary of State Marco Rubio looks on as US President Donald Trump speaks to the press following US military actions in Venezuela, at his Mar-a-Lago residence in Palm Beach, Florida.
EnergyDonald Trump
Trump pushes for $100 billion in oil investments in Venezuela while Exxon and others say it’s currently ‘uninvestable’ without major reforms
By Jordan BlumJanuary 9, 2026
8 hours ago
FBI
LawMinnesota
Minneapolis shooter revealed as Jonathan Ross, Iraq War veteran with nearly two decades of Border Patrol, Immigration experience
By Ryan J. Foley and The Associated PressJanuary 9, 2026
8 hours ago

Most Popular

placeholder alt text
North America
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
18 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
2 days ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
12 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.