Google’s Admob turns to Adsense

Dear Publisher,

Over the coming weeks, a limited number of AdMob publishers will be given the opportunity to show Google AdSense ads in their applications.  This new feature will help improve the fill rate of your mobile application. If an AdMob ad is not available, then we will attempt to fill your ad request with an ad from the Google network.

If you want to receive these Google AdSense ads, no action is required; this program has been turned on automatically for you and Google AdSense ads will begin showing 7 days from the date of this mailing.  By participating you agree that you will comply with the Google Ad Sense Online Standard Terms and Conditions for purposes of this program.

If you do not want to show Google AdSense ads in your application, you must take action within 7 days to opt out.  Login to your AdMob account, go the “Manage Settings” section for your app, click on App Settings then select “Do not use Google AdSense”.

We believe this product enhancement will benefit our publishers by driving higher monetization rates.  We appreciate your business and look forward to working with you in the future.

Best regards,Product Manager