• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

5 reasons why Pepsi stock is going to pop

By
Scott Cendrowski
Scott Cendrowski
Down Arrow Button Icon
By
Scott Cendrowski
Scott Cendrowski
Down Arrow Button Icon
March 9, 2011, 10:00 AM ET

The soft-drinks and snacks giant provides Rob McIver of the Jensen Fund with the steady performance he craves.


1. Strong even in a weak economy

Only the most steadily profitable companies make it into the portfolio of the $3.6 billion Jensen Fund (JENSX). That approach has driven 5.3% annualized returns over the past five years, vs. 2.1% for the S&P 500. Jensen has held PepsiCo (PEP) stock since 2003, and last quarter co-manager Rob McIver upped that stake by 45%, to 2.5 million shares. He sees big gains ahead even amid an uncertain economy. “This is a hugely profitable, quality growth company,” McIver says. “It is very predictable. From 2007 through our forecast 2010 results, the company’s earnings have risen by 22%. There was hardly a dip in 2008 or 2009. We think that’s a very, very powerful case for investment.”

2. U.S. company, foreign growth

People think of PepsiCo as distinctly American, says McIver, making it easy to forget that 50% of its revenue comes from overseas, including burgeoning markets such as Vietnam and Russia, where last year it acquired the leading juicemaker. “Pepsi has reached a plateau in the U.S. carbonated-drink market,” he says, “but it’s still making a lot of money here, and that helps fund new opportunities overseas.” McIver says Pepsi will reign in emerging markets where consumers know its brands and are gaining income. “Today it accounts for about 40% of the global market in salty snacks, which is 10 times larger than the company’s next-closest competitor,” he notes, “and it can still grow.”

3. Bigger is better for PepsiCo

For a $60 billion company, PepsiCo is surprisingly nimble, says McIver. For example, its practice of distributing its snacks directly to stores, unlike competitors (who deliver to central warehouses), allows PepsiCo to react quickly to changes in consumer preferences and win market share. “It has huge competitive advantages, considering its scale, from negotiating price to relationships with vendors,” says McIver. And after acquiring its two largest bottlers in 2008, which is expected to save the company $550 million a year by 2012, Pepsi, McIver thinks, will be even faster to introduce new products in its Naked Juice line, for instance, and coconut water business.

4. Cash for shareholders

Pepsi’s shareholder-friendly attitude helps drive the stock’s outperformance, argues McIver. From 2000 to the third quarter of 2010, he notes, the company returned more than $43 billion to shareholders via dividends and stock buybacks. For long-term investors like McIver, it means “our slice gets a bigger share of the pizza.” McIver also thinks Pepsi’s record of paying a dividend for the past 40 years is underappreciated. “The current dividend yield is very attractive at 3%,” he says. And McIver values the experience of PepsiCo’s management. “In this case, the top 11 executives have an average of 20 years each with the company,” he says.

5. PepsiCo stock is still cheap

McIver is expecting double-digit earnings growth and strong increases in free cash flow for PepsiCo in the next few years. Yet the stock still looks cheap. Over the past decade shares have traded at a 16% premium to the S&P 500 (SPX). Today that premium is just 7%. The stock ended 2007 at $77, McIver points out. “Now,” he says, “it’s $66, and the company is substantially more profitable today than it was then. It generates more earnings and free cash flow, and it has a broader product portfolio and global footprint,” he says. And how about Coca-Cola (KO) stock? “Oh, we hold Coke too,” he says, “but Pepsi’s stock is more attractively priced at the moment.”

Also on Fortune.com:

  • Indra Nooyi is Fortune’s Most Powerful Woman in Business
  • 10 best stocks for 2011
  • Three challenges to McDonald’s growth
About the Author
By Scott Cendrowski
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Wage garnishment: How it works, limits, and what you can do
Personal Financemoney management
Wage garnishment: How it works, limits, and what you can do
By Joseph HostetlerMay 5, 2026
6 minutes ago
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
CybersecuritySocial Media
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
By Catherina GioinoMay 5, 2026
27 minutes ago
OpenAI cofounder and president Greg Brockman (left) and cofounder and CEO Sam Altman (right) dressed in suits and walking through the lobby of a court house.
NewslettersEye on AI
Musk’s court fight against OpenAI produces more heat than light on the control of advanced AI
By Jeremy KahnMay 5, 2026
36 minutes ago
dimon, amodei
Cybersecuritycyber
Jamie Dimon and Dario Amodei sidestep question about whether the AI cyber ‘freakout’ is warranted
By Nick LichtenbergMay 5, 2026
1 hour ago
dario
Economydisruption
Dario Amodei spent last year warning of an AI white-collar bloodbath. Now he’s changing the narrative
By Nick LichtenbergMay 5, 2026
1 hour ago
How the next CDC director could reshape America’s $5.3 trillion health care industry
HealthCDC
How the next CDC director could reshape America’s $5.3 trillion health care industry
By Cassie McGrath and Healthcare BrewMay 5, 2026
2 hours ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
2 days ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
2 days ago
America is lucky it’s no longer a manufacturing powerhouse—it’s what’s protecting the U.S. economy from the worst of the oil shock, top economist says
Economy
America is lucky it’s no longer a manufacturing powerhouse—it’s what’s protecting the U.S. economy from the worst of the oil shock, top economist says
By Sasha RogelbergMay 4, 2026
1 day ago
Current price of gold as of May 4, 2026
Personal Finance
Current price of gold as of May 4, 2026
By Danny BakstMay 4, 2026
1 day ago
Clean energy's winning argument is the one it refuses to make
Environment
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.