Edelman, the global public relations firm, publishes its 11th annual “trust” barometer Tuesday morning. The group’s findings, based on a survey of more than 5,000 educated people in 23 countries and on five continents: Trust in business is recovering globally. Unsurprisingly, the public lost trust in business during the financial crisis of 2008– and for good reason. The leaders of the global capitalist system proved themselves poor stewards of the world they controlled, and their government regulators showed themselves to equally inept in discharging their responsibilities.
That’s largely past now, says Edelman. Its leader, the peripatetic Richard Edelman, will present the findings at the World Economic Forum on Wednesday. He has assembled a group of global business leaders to discuss what the survey shoes, including like Beth Comstock, chief marketing officer of GE (GE) and Takumi Shibata, chief operating officer of Nomura Holdings.
