• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

1

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

2

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

3

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

World’s grandest cookbook: foiled by Amazon

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
December 15, 2010, 3:57 PM ET
Add Fortune on Google for similar content.

by Patricia Sellers



Don’t plan on buying Nathan Myhrvold’s 2,400-page Modernist Cuisine for your beloved this Christmas.

The six-volume tome by Microsoft’s former chief technology officer was due out in December and is currently listed for $451.25 on Amazon.com. But Myhrvold told me yesterday that a glitch waylaid the on-time delivery of his years-in-the-making labor of love.

Modernist Cuisine flunked Amazon’s package durability tests. Not once but three times.

Most Amazon customers don’t realize that the online retailer runs a “Frustration Free Packaging” certification program on many items that it sells. While ordinary books are shrink-wrapped and don’t have to go through the gamut of shake and puncture and drop tests, Myhrvold’s book is enclosed in an acrylic case and has had to pass Amazon’s durability muster.

The book is Myhrvold’s in-house creation — compiled in his vast “cooking lab” at his privately held Intellectual Ventures, where the main business is acquiring patents to solve global problems like malaria. (And as of last week, Intellectual Ventures’ business also involves filing lawsuits against tech companies that infringe on its patents.)

Myhrvold, a trained chef, opted to self-publish because, as he explained in August,  Amazon and other web platforms like Twitter and Facebook allow amateurs to distribute and market books virtually as easily as big-name publishers. Little did he imagine the stress that Amazon would impose, literally. His “Waterloo,” he told me when we met Monday in Manhattan, was Amazon’s “corner drop” test. Modernist Cuisine, which weighs about 48 pounds, failed again and again and again when it crashed into the floor on its corner.

Until…Monday, an email popped into Myhrvold’s BlackBerry. His book passed Amazon’s tests, finally.



Photo by Ryan Smith, courtesy of Intellectual Ventures

So now, Modernist Cuisine is ready to ship from its printer in China. Myhrvold hopes it will be ready for sale in the U.S. in March. Although he’s been warned that cargo ships traveling the China-U.S. route sink at the rate of once a month.

“The one ship a month is what somebody told me, but in looking it up, the number is likely much higher,” he emailed me yesterday, citing a 2006 USA Today article. “Besides a ship sinking, an even bigger issue is containers falling off of ships,” he added, noting that some believe that up to 10,000 containers fall off ships every year.

“At the 10,000 containers per year rate, that is more than one an hour! My book printing will fit in one container. What a cheery thought.

“Life is nothing without risk,” Myhrvold added. I suggested to him that a Fedex plane might be more reliable than cargo shipping. “Yeah,” the billionaire replied, “but shipping is cheaper than Fedex.”

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
Big TechWealth
Elon Musk’s fortune slumps to pre-SpaceX IPO levels after rout
By Tom Maloney and BloombergAugust 1, 2026
3 hours ago
Exxon, Chevron warn fuel prices to endure as war knocks refining
Energyfuel
Exxon, Chevron warn fuel prices to endure as war knocks refining
By Kevin Crowley and BloombergAugust 1, 2026
3 hours ago
Bessent joins Japan to help reverse months of yen losses
EconomyCurrency
Bessent joins Japan to help reverse months of yen losses
By Shintaro Inkyo, Masahiro Hidaka and BloombergAugust 1, 2026
3 hours ago
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
Innovationspace
A dead SpaceX rocket that’s been adrift for over a year is about to slam into the moon, carving out a new crater with the equivalent of 3 tons of TNT
By Marcia Dunn and The Associated PressAugust 1, 2026
4 hours ago
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
PoliticsIran
After Trump threatens more strikes on Iran, Kuwait and Hormuz shipping face new attacks, while Israel hits Gaza despite Hamas pledge to disarm
By Samy Magdy, Aamer Madhani and The Associated PressAugust 1, 2026
4 hours ago
A loneliness epidemic is creating a new type of third space: the one built around curiosity
SuccessSocial Media
A loneliness epidemic is creating a new type of third space: the one built around curiosity
By Tatiana SatauaAugust 1, 2026
5 hours ago

Most Popular

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
5 hours ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
1 day ago
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
Success
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
By Preston ForeJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.