• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Americans less profligate than feared

By
Colin Barr
Colin Barr
Down Arrow Button Icon
By
Colin Barr
Colin Barr
Down Arrow Button Icon
November 22, 2010, 5:39 PM ET

Jingle mail isn’t all that’s behind Americans’ newfound frugality, a new study shows.

Researchers at the Federal Reserve Bank of New York this month released a report probing the decline in consumer debt since the economy went into recession at the end of 2007.



Money isn't everything, after all

The drop is undeniable, but some wags have worried that the shift is attributable largely to a surge in mortgage defaults and therefore of little consequence in terms of consumer behavior.

But the Fed researchers say U.S. consumers “are indeed reducing their debts at a pace not seen over the last 10 years,” with a particularly marked shift coming on nonhousing debt.

Fed economists Meta Brown, Andrew Haughwout, Donghoon Lee and Wilbert van der Klaauw note that during the bubble years, consumers boosted their debt by an average of $130 billion a year.

But they started trimming their debt in 2008, when the financial sector nearly collapsed under the weight of the Lehman Brothers bankruptcy, and knocked $140 billion off their tab last year.

What’s more, the shift toward saving from borrowing is even more pronounced if you focus on nonmortgage borrowing, which the Fed says is easier to track than housing-related debt because of the vagaries of calculating the effect of home resales. Brown et al. write:

Until 2009, consumers were increasing their non-mortgage debt obligations each year. In 2009 net borrowing other than mortgage was a small negative ($13 billion). Since consumers had been borrowing an average of over $200 billion per year between 2000 and 2007, this indeed looks like a change in behavior.

An upbeat reading of the study suggests Americans are quickly adjusting to leaner times. The researchers promise to study just why this is so.

A remaining issue is whether this frugality is a result of borrowers being forced to pay down debt as credit standards tightened, or a more voluntary change in saving behavior. In future work, we intend to study these questions in more detail.

But the bottom line is that strapped Americans have no choice, writes Gluskin Sheff economist David Rosenberg.



No keys, please

He notes in his Monday market comment that household net worth has plunged by $12 trillion since the bubbly days of 2007.

That’s decline almost 10 times as large as the net worth increase spurred by this fall’s QE2-inspired stock market rally, for those of you who have been questioning Fed chief Ben Bernanke’s embrace of the so-called wealth effect.

“As the realization sets in to households that this loss of wealth is permanent, and that not even recurring quick fixes by the government and the Federal Reserve can stop human nature in its tracks, then what happens is that the changes in consumer behavior become more entrenched,” writes Rosenberg.

About the Author
By Colin Barr
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

hegseth
AIU.S. Department of Defense
Pentagon officially defines Anthropic as ‘supply chain risk’
By Matt O'Brien, Konstantin Toropin and The Associated PressMarch 6, 2026
34 seconds ago
tanuj
BankingAutomation
Why the math says AI won’t steal your job: this exec found $49k savings per person from reskilling. It’s saved $55 million and counting
By Nick LichtenbergMarch 6, 2026
34 minutes ago
Photo: US President Donald Trump during an event with Inter Miami CF in the East Room of the White House in Washington, DC, US, on Thursday, March 5, 2026. Inter Miami CF is visiting the White House to celebrate their 2025 championship win.
PoliticsMarkets
Iran is turning out to be a more effective enemy than many thought, and U.S. allies are losing their patience with the war
By Jim EdwardsMarch 6, 2026
1 hour ago
U.S. Secretary of Treasury Scott Bessent
EconomyTariffs
The Treasury may need to borrow an extra $1.6 trillion to cover the hole left by tariff ruling and a pay further $400 billion in debt interest
By Eleanor PringleMarch 6, 2026
1 hour ago
NewslettersTerm Sheet
Meet the breakout VC who goes deep to make a ‘360-degree’ behavioral map before investing in founders
By Allie GarfinkleMarch 6, 2026
2 hours ago
NewslettersFortune Tech
Anthropic’s investors are not on the same page in Pentagon fight
By Alexei OreskovicMarch 6, 2026
2 hours ago

Most Popular

placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
2 days ago
placeholder alt text
Health
Palantir and other tech companies are stocking offices with nicotine products to increase worker productivity
By Catherina GioinoMarch 4, 2026
2 days ago
placeholder alt text
Economy
Trump's loss of $1.7 trillion in tariff revenue will send the national debt to $58 trillion by 2036, think tank projects
By Nick LichtenbergMarch 5, 2026
22 hours ago
placeholder alt text
Newsletters
The Iran war is giving rise to a centuries-old economic theory—and laying waste to the WTO-based world order
By Diane BradyMarch 5, 2026
1 day ago
placeholder alt text
AI
OpenAI investor Vinod Khosla predicts today’s 5-year-olds won’t ever need to get jobs thanks to AI
By Sasha RogelbergMarch 4, 2026
2 days ago
placeholder alt text
Politics
House votes 219-212 to halt Trump's attacks on Iran. "Donald Trump is not a king," says top Dem on Foreign Affairs Committee
By The Associated Press, Mary Clare Jalonick, Lisa Mascaro and Stephen GrovesMarch 5, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.