• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceConsumer electronics

Why Bill Fries is buying Canon’s stock

By
Mina Kimes
Mina Kimes
Down Arrow Button Icon
By
Mina Kimes
Mina Kimes
Down Arrow Button Icon
October 19, 2010, 12:00 PM ET

The manager of the $23 billion Thornburg International Value Fund thinks the electronics maker is primed for growth.



Fries, whose 7% annual returns over the past decade beat 97% of his peers’, was a longtime Canon shareholder. But he sold his stake in 2007, fearing that the global slowdown would lower enterprise spending.

Good call: The stock, sold in the U.S. as an ADR, fell 40% over the next two years. The Japanese tech company caught Fries’ attention again when it appeared on one of Thornburg’s value screens in late 2009. Fries began buying again in the spring of 2010 and has continued doing so — a million shares in total, at last count.

Even after a rebound, Fries thinks Canon’s growth prospects make it a good buy at 22 times trailing earnings: “I think it’s still valued at a point where there’s good upside.”

Printer sales are coming back

During the recession Canon’s (CAJ) profit margins fell from 10.6% to about 2%, says Fries. A key reason: reduced buying by Hewlett-Packard, its biggest customer. (Canon makes the printers that HP sells in the U.S.) “HP was very aggressive in getting inventory down,” says Fries.

Since then the tech giant has amped up purchases, he says, and Canon’s margins have bounced back to around 7%. Fries expects printer sales to stay strong as corporate customers, which delayed tech spending during the recession, start shopping again. “On a global basis, companies have the wherewithal to spend on office equipment,” he says.

People are buying pricier cameras

Canon is one of the biggest players in digital cameras, an area that Fries says is becoming increasingly lucrative as consumers step up to fancier models.

The advent of single lens reflex (SLR) digital cameras is paying off for Canon.

“We’ve had some change occur, and this was one of our specific reasons for optimism,” he says. High-end SLR lenses, says Fries (himself a photography hobbyist), can command $1,000; sales climbed about 30% last quarter, he says, citing analyst estimates.

Fries thinks cameras and lenses will continue to be a significant growth driver for Canon, which also sells expensive accessories for the cameras.

Global diversification pays off

Canon derives 31% of its sales from Europe. Given the continent’s recent woes, that could be grounds for concern — but Fries says fears of a European downturn are overstated. “The Europeans have surprised people. The Scandinavian and German economies are expanding, and they’re talking about 3% growth in Europe,” he says.

Canon will also do well, he adds, in emerging markets; countries other than those of Europe, Japan, and the U.S. constitute about 20% of Canon’s revenue. While many of the company’s high-end products are aspirational purchases, pocket-size digital cameras are doing well in the developing world, he says.

Canon has always been well run

Perhaps the biggest reason Fries expects Canon to outperform is the simplest: It’s a company with a track record of outstanding execution.

From 2000 through 2007, Canon’s annual return on equity more than doubled. And it has boosted its dividend 10-fold to about $1.20 per share. “It has a strong balance sheet, excellent free cash flow generation,” he says. “Those are things not typically associated with an out-of favor investment.” So far this year Canon has beaten earnings expectations in consecutive quarters, and Fries thinks the company can continue improving: Its return on equity, now about 8%, remains well below a high of 18% in 2007.

About the Author
By Mina Kimes
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

old
Commentaryaffordability
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
19 minutes ago
dario
CommentaryAnthropic
Anthropic’s most powerful AI model just exposed a crisis in corporate governance. Here’s the framework every CEO needs.
By Jeffrey Sonnenfeld, Stephen Henriques, Dan Kent and Holden LeeMay 2, 2026
34 minutes ago
A group of people wait by a gap pump with their motorcycles.
EnergyOil
One economist’s ‘radical idea’ to solve the biggest energy crisis in history: a reverse OPEC
By Sasha RogelbergMay 2, 2026
3 hours ago
mackenzie
Commentaryphilanthropy
Stop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
3 hours ago
drinks
CommentaryFood and drink
We need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use
By Justin KissingerMay 2, 2026
3 hours ago
pakistan
CommentaryIran
Asia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
4 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
23 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
24 hours ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
19 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.