• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them

Is Sony competing with Logitech on GoogleTV Set top boxes?

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
June 1, 2010, 10:36 AM ET
Google source logo
Add Fortune on Google for similar content.

At Google I/O, Logitech was said to be building set-top boxes, while Sony was said to have been building TVs and Blu-Ray players with GoogleTV.  A new FCC doc seems to show a Sony stand-alone device.



Image Credit: FCC via Engadget

Engadget uncovered a FCC filing this morning that shows a Sony box sitting on a workstation (below) with a separate label  ‘Internet TV Box’ pictured at right.

That sounds very GoogleTV-ish.  Are we looking at Sony’s Google TV?

Another interesting bit of information: The ‘confidentiality’ of the FCC documents (and the FCC obviously uses that term loosely) expires in September.  That seems to fit in line with the GoogleTV’s Fall launch.

The device doesn’t appear to be a HDTV by any stretch of the imagination and it doesn’t contain a Blu-Ray disc reader.  None of the attached FCC documentation mentions ‘Blu-Ray’ once. That means that the device, as pictured below, squarely competes with Logitech’s GoogleTV device.



FCC via Engadget. Note the Logitech mouse to the left of the device

At I/O, the device manufactures were clearly aligned into separate paths.  Logitech was building the set-top boxes while Sony was building BluRays and HDTVs.  If Sony starts selling a set top box as well, Logitech could get squeezed.

Alternative endings/explanations of this box:

  • Sony is making an alternative to GoogleTV on its own.  SonyTV with Internet TV technology with Intel’s Smart TV built-in™.
  • That box had Blu-Ray hardware on it but the FCC lifted it off to stare at its guts.
  • Sony only sent over the GoogleTV bits because the BluRay wasn’t needed for FCC clearance.

I’ve reached out to Logitech and Sony for comment.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.