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How big was Apple’s second quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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April 17, 2010, 8:26 AM ET
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The fourth in a series of previews of Apple’s results for fiscal Q2 2010



Source: Company reports; Thomson Financial consensus est.

Over the past week we’ve sampled analysts’ expectation for Apple’s (AAPL) iPhone, Mac and iPod sales over the fiscal quarter that ended March 27.

Today we look at the bottom line — revenue and earnings per share — for what should be the company’s best second quarter ever, especially given how depressed the computer market was in the winter of 2009.

This exercise is simpler than in past quarters because Apple revised its accounting procedures in January to report most of its iPhone revenue as it is received, rather than spreading it out over 24 months. That effectively closed the distance between the GAAP and non-GAAP numbers that had caused so many analysts to underestimate Apple’s real performance over the past couple years. (See The day Apple released its iPhone revenue bomb.)

The Street’s consensus, as recorded by Thomson Financial, has Apple’s revenue and earnings up year over year 32.4% and 35.75%, respectively .

The most bullish estimate, submitted by Financial Alchemist’s Turley Muller, an independent with a enviable track record, has revenue up 41.7% and earnings up nearly 57% over the same period. (Even the most bearish, from Think Equity’s Vijay Rakesh, has them up 23.3% and 7.8%, respectively.) See below.




Analyst, affiliationRevenue (billions)EPSDate of est.
Turley Muller, Financial Alchemist12.872.814/12/10
Robert Paul Leitao, Apple Finance Board12.812.804/12/10
Toni Sacconaghi, Bernstein Research12.602.594/14/10
Mike Abramsky, RBC Capital12.602.534/16/10
Daniel Tello, Deagol’s AAPL Model12.592.774/12/10
Patrick Smellie, Apple Finance Board12.522.774/12/10
Ashok Kumar, Rodman & Renshaw12.502.654/13/10
Ben Reitzes, Barclay’s Capital12.432.484/8/10
Yair Reiner, Oppenheimer12.412.544/15/10
Chris Whitmore, Deutsche Bank12.382.504/5/10
Mark Moskowitz, J.P. Morgan12.322.534/12/10
Alexis Cabot, Apple Finance Board12.302.604/12/10
Jeff Fidacaro, Susquehanna Financial12.282.544/8/10
Bill Shope, Credit Suisse12.262.574/8/10
Scott Craig, Merrill Lynch12.202.553/5/10
Gene Munster, Piper Jaffray12.152.454/14/10
Kathryn Huberty, Morgan Stanley12.042.404/12/10
Peter Misek, Canaccord Adams12.002.424/9/10
Brian Marshall, Broadpoint AmTech11.832.414/11/10
Samuel Wilson, JMP Securities11.802.384/9/10
Keith Bachman, BMO Capital11.772.393/25/10
Doug Reid, Thomas Weisel11.762.394/12/10
Nehal Chokshi, Technology Insights11.702.281/21/10
Tavis McCourt, Morgan Keegan11.672.364/5/10
Shaw Wu, Kauffman Bros.11.572.314/9/10
Richard Gardner, Citigroup11.402.394/12/10
Vijay Rakesh, Think Equity11.201.934/9/10

. . .

We’ll find out whose numbers were closest to the mark next week when Apple reports its Q2 results. Tune in here after the markets close on Tuesday April 20 for our report on Apple’s earnings and coverage of its conference call with analysts, which begins at 5 p.m. EDT (2 p.m. PDT).

See also:

  • How many iPhones did Apple sell?
  • How many Macs did Apple sell?
  • How many iPods did Apple sell?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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By Philip Elmer-DeWitt
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