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How many iPhones did Apple sell? (Q1 2010)

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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January 3, 2010, 5:00 PM ET
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A preview of what Wall Street expects from Apple’s Q1 2010



Source: Company reports

Apple’s (AAPL) first fiscal quarter ended on Saturday, Dec. 26, front-loading the company’s 2010 results with what is likely to be its biggest quarter of the year.

We won’t learn the actual results until they are released later this month, but most analysts who follow the stock have already made educated guesses about how that quarter went, starting with Apple’s fastest-growing product line: the iPhone.

We’ve gathered some of those estimates below, and will add to the list as more come in. They range from a high of 11.3 million iPhones from Broadpoint Amtech’s Brian Marshall to a low of 7.6 million from Morgan Keegan’s Tavis McCourt.

Even at low end, that would represent a 10.8% increase from the previous record of 7.37 million iPhones, set last September.

Below the fold: The estimates (iPhone unit sales in millions).

Analyst, AffiliationiPhones (millions)Date of est.
Brian Marshall, Broadpoint AmTech11.301/3/10
Peter Misek, Canaccord Adams10.301/3/10
Shaw Wu, Kauffman Brothers9.5012/30/09
Yair Reiner, Oppenheimer Equity Res.9.5012/8/09
Gene Munster, Piper Jaffray9.301/6/10
Doug Reid, Thomas Weisel8.8912/28/09
Kathryn Huberty, Morgan Stanley8.751/3/10
Jeff Fidacaro, Susquehanna Financial8.701/6/10
Nehal Chokshi, Technology Insights8.681/4/10
Deagol, Apple Finance Board8.651/3/10
Chris Whitmore, Deutsche Bank8.5011/29/09
Ben Reitzes, Barclay’s Capital8.501/7/10
Turley Muller, Financial Alchemist8.401/4/10
Mark Moskowitz, J.P. Morgan8.171/4/10
Tavis McCourt, Morgan Keegan7.601/13/10

. . . . . . .

See also:

  • How many Macs did Apple sell?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
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