• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple event roulette: Place your bets

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 9, 2009, 6:47 AM ET

Apple’s (AAPL) “secrecy machine” kicked back into high gear in the days leading up to Wednesday’s “It’s only rock and roll” event, according to Daring Fireball‘s John Gruber.

But that hasn’t stopped Gruber and the rest of the Apple-watching trade press from publishing surprisingly definitive (and deliciously contradictory) statements about what announcements Apple will and won’t be making in just a few hours.

Gruber, for example, confesses that he’s heard very little from his usually plugged-in sources, but goes right ahead and tells us what he knows:

  • The iPod touch is getting a camera, will match the iPhone in memory and processor speed and will come in three sizes: 16/32/64 GB for $199/299/399.
  • The iPod nano is also getting a camera.
  • The iPod classic isn’t going away just yet: they’ll bump the capacity to 160 GB from 120 GB and keep the price at $249.

Meanwhile, AppleInsider‘s Neil Hughes reports that we won’t be getting camera-equipped media players today; last-minute component problems have delayed their launch.

And what about the Beatles, Steve Jobs, iTunes and the Apple tablet? Everybody, it seems, has the inside line, including Yoko Ono.

  • TechCrunch‘s Jason Kinkaid: John Lennon’s widow spilled the beans, says Kinkaid. The entire Beatles back catalog will indeed be available for sale on iTunes, he says, citing a Sky News report that was pulled off the Web so quickly Google could only cache the headline.
  • All Things Digital‘s Peter Kafka: He’s sure Apple will someday sell the Fab Four’s music via iTunes, but his sources tell him it’s not happening at this keynote presentation. (UPDATE: “It’s not tomorrow,” Ernesto Schmitt, EMI’s global catalog president, told the Financial Times‘ Andrew Edgecliffe-Johnson.)
  • CNBC‘s Jim Goldman: “The biggest release will be an upgraded Steve Jobs … the products will take a back seat to his return, quite literally, to center stage.”
  • Daring Fireball‘s Gruber: “I hope he’s up on stage doing his thing, but my gut still says no, that he’s done as the company’s spokesman.”
  • TechCrunch‘s MG Siegler: iTunes is moving off your computer (where it’s taking up huge gigabytes of hard disk space) and on to the cloud.
  • Wired‘s Brian X. Chen: “It’ll be at least one more year before Apple announces a move toward cloud computing for iTunes.”
  • Branstorm Tech‘s Michael Copeland: “They’re going to come out with a tablet and it’s going to be part of the iPod family.
  • All Things Digital‘s John Paczkowski: “Our sources insist [the Sept. 9 event] will not involve any discussion whatsoever of the tablet Apple is reportedly developing.”

Our prediction: there will be an Apple special event today at San Francisco’s Yerba Buena Center for the Arts starting at 10 a.m. Pacific (1 p.m. Eastern) and we’ll find out then what Apple’s got up its sleeve.

See also:

  • Techmate: Handicapping Apple’s music event
  • Apple’s Sept. 9 music event: What’s Steve Jobs got up his sleeve?
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

peeps in yellow dye on a conveyor belt
HealthFood and drink
‘No one is saying, ‘I want more cancer with my candy”: Why Peeps are a ‘food chemical success story’ despite RFK Jr’s campaign to destroy their dyes
By Catherina GioinoApril 5, 2026
16 minutes ago
Accountants
SuccessCareers
Meet the Gen Z grads reviving accounting—colleges are reporting near-perfect placement rates at $80K starting salaries
By Preston ForeApril 5, 2026
1 hour ago
gecko
CommentaryInsurance
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
1 hour ago
cameras mounted on a wall
CybersecuritySurveillance
Your neighbor just got a home security system, but should you be worried? ‘It’s inherently a little creepy’ says surveillance expert
By Catherina GioinoApril 5, 2026
1 hour ago
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
Successinfluencers
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency
By Sydney LakeApril 5, 2026
2 hours ago
Marco Rubio, wearing a suit and red tie, looks down and frowns.
EnergyIran
‘It’s shocking how poorly prepared the administration is’: DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
By Sasha RogelbergApril 5, 2026
3 hours ago

Most Popular

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
23 hours ago
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Fortune EditorsApril 4, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
3 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.