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Power Point: YouTube wants it all

By
Patricia Sellers
Patricia Sellers
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By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
July 31, 2009, 10:10 PM ET

“While Google aims to profit from the videos on [YouTube] today, it ultimately is more interested in making sure that the company becomes the primary platform consumers use to generate, store, sort, and view all their video content and communications.”

– Jessi Hempel, my Fortune collegaue, in an eye-opening piece, “Google (still) loves YouTube,” about Google’s YouTube in the new issue of Fortune. She notes that YouTube recently snuck up to become the second biggest search engine on the web. Only Google.com is bigger. Jessi’s story helped explain Google’s rationale for aggressively feeding the profit-sucking web-video beast. (I wondered, didn’t you?) Well, Google plans to rule Internet search in multiple ways–and clearly wants to keep Yahoo and Microsoft , which on Wednesday announced their long-awaited search partnership, from gaining on its most critical turf.

I’m keeping it short on a summer Friday. I’ve been working way too hard…and just want to mention that Fortune, if you get the print version of our magazine, will start arriving in your mailbox–as well as on newsstands–earlier than it used to. We moved up our production schedule by three days, to be as timely as we possibly can. In any case, keep reading and keep checking Fortune.com and CNNMoney.com for the latest business and tech scoop and smart analysis…and
Postcards
, of course. Have a good weekend!

About the Author
By Patricia Sellers
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