• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

3

Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees

The CEO challenge: Stretch yourself

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
June 17, 2009, 10:37 PM ET

Let’s break from the news — following yesterday’s Postcard on Huffington Post CEO Betsy Morgan getting the boot and Monday’s Postcard about Citigroup chairman Dick Parson’s idea for luring fresh talent to the sick bank giant. (Appeal to “patriotic duty,” he proposes!)

Too many strange doings and way too much going on, frankly, during what is supposed to be a slowdown into summer. (Btw, when will Manhattan get warmer?) Today, I want to step back and tell you about a topic that’s been front and center in every conversation I’ve had these past eight hours: the notion of defining your power broadly, beyond your company’s bottom line.

The theme surfaced at breakfast, when I met with Richard Edelman, the PR ace, and Nancy Turett, the president of Edelman’s Health practice. We talked about the ever-increasing onus on CEOs to be socially responsible — and, as Turett sees it, to recognize their company’s “health footprint” as well as its “environmental footprint” (while delivering a good return to shareholders at the same time). These CEOs have more to do than ever. Aside from the big-pharma chief executives, Indra Nooyi of PepsiCo , Jeff Immelt of General Electric and A.G. Lafley of Procter & Gamble , who just anointed a successor, are doing pretty well at this, building mighty businesses that simultaneously help make the world healthier. A double bottom line, potentially.

Later this morning, Jackie Kosecoff, who heads UnitedHealth Group’s giant Prescription Solutions unit, stopped by to talk about driving down health-care costs. (“Generics” is her watchword.) Kosecoff and I noted a growing number of execs, particularly women, who are thinking broadly about their power and abandoning hotshot careers. Examples: Genentech President Sue Hellmann recently left to be Chancellor at UCSF; P&G President Susan Arnold quit with no clue about what she’ll do next; Linda Dillman, once the IT and later employee-benefits czarina at Wal-Mart , is leaving the world biggest retailer for places unknown (yes, unknown even to her — and voluntarily).

This “What Color is My Parachute?” revival is difficult for corporate America, obviously. But depending on where these women land, they’ll contribute to the world in other ways, presumably.

Over lunch today with Catherine Smith, the CEO of U.S. Retirement Services at ING , we talked about what it takes to build a satisfying career. Smith started in commercial real estate, oversaw IR and then finance for Aetna, before ING acquired her division. She, like many super-successful women I’ve come to know, fueled her career by expanding her skills rather than just climbing the ladder. In fact, when she was offered a promotion in finance in 2000, she rejected it, choosing a less prestigious job in sales in order to learn about customers. Then she jumped to IT, virgin territory (“my biggest and most challenging and most out-of-normal experience”). She says: “To me, a career is like a quiver with lots of arrows.”

Smith is now using her platform at ING to promote environmental and other causes that were her passion decades before she became powerful. She’s on the advisory board of Outward Bound, whose philosophy happens to be quite relevant to executives today: “Get out of your comfort zone.”

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The Fed’s worst inflation fears may be coming true as consumers lose faith in long-term prices—and even Trump supporters doubt he can bring relief
EconomyInflation
The Fed’s worst inflation fears may be coming true as consumers lose faith in long-term prices—and even Trump supporters doubt he can bring relief
By Jason MaMay 23, 2026
6 minutes ago
gf
SuccessEntrepreneurship
Meet the 32-year-old who is America’s only full-time spelling bee coach — he charges up to $180 per hour
By Ben Nuckols and The Associated PressMay 23, 2026
33 minutes ago
o
PoliticsOregon
Oregon Democrats wrote a gas tax, watched it get destroyed and now Jeff Merkley has a fight
By Claire Rush and The Associated PressMay 23, 2026
44 minutes ago
t
North AmericaMedia
‘Hello, Goodbye’: Paul McCartney closed the lights on a Late Show that CBS couldn’t cancel quietly
By Mark Kennedy and The Associated PressMay 23, 2026
53 minutes ago
w
Environmentclimate change
The asphalt industry has a heat problem — and cities are running out of patience
By Aya Diab, Alexa St. John and The Associated PressMay 23, 2026
1 hour ago
d
HealthHospitals
Meet the hospital dogs ‘making a real difference’ by getting sick kids to smile
By Laura Ungar and The Associated PressMay 23, 2026
2 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
2 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
1 day ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
1 day ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
1 day ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
4 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.