• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple Q4 earnings smackdown

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 19, 2008, 8:35 AM ET

Andy Zaky has a bone to pick with Wall Street — or rather, with the professional analysts who cover Apple (AAPL) at Morgan Stanley (MS), Citigroup (C), Bank of America (AAPL), and the rest.

“I could write a book on what Wall Street analysts don’t know,” he says. “A fifth grader could make better forecasts.”

An Apple enthusiast and small-scale investor, Zaky writes a financial blog called Bullish Cross and regularly posts his findings on Seeking Alpha, a popular venue for stock pickers, money managers and investment newletter publishers. He’s one of a small group of unpaid analysts who follow Apple so closely that their private predictions of the company’s sales and earnings are often more accurate than those offered clients by the pros. Zaky’s estimates for Apple’s second fiscal quarter, in particular, were spot on. (See here.)

So with only days to go before the fourth quarter earnings call that Apple has scheduled for 5 p.m. ET on Tuesday, Oct. 21, Zaky has put together a chart comparing the Q4 estimates of the leading Wall Street Apple analysts with those generated by what he calls the “real analysts” — specifically, himself, Financial Alchemist‘s Turley Muller, and an anonymous investor who writes under the pen name Deagol (after a J.R.R. Tolkien character). All three are active participants at the two leading Apple investor sites, The Mac Observer’s Apple Finance Board and Investor Village’s private AAPL Sanity (registration required), where they have attracted a loyal following.

The chart below represents Zaky’s survey as of Sunday morning. It’s a work in progress and may contain errors; analysts with corrections or updates are welcome to mail them here.



As you can see, the unpaid analysts are considerably more sanguine about Apple’s performance for the quarter ended Sept. 30 than are the men and women who do it for a living. Zaky’s estimate for iPhones sold in Q4, for instance, is 85% higher than the Street’s (7.5 million units vs. 4.0 million). He’s confident that he’s right, however, and is happy to explain where he gets his numbers:

“I have charts and trend for every single data point in Apple’s financial statement as do Muller and Deagol,” he writes. “For instance, the iPhone number is supported by NPD Data, Muller’s interpretation of net application OS market share and IMEI Number tracking by Mac Observer [see here]. Our computer sales number is supported by NPD, Gartner and IDC data.  I can tell you right now that the Mac number will not deviate significantly from our forecast….  The 11 million iPod number we arrive at comes from NPD data and [Piper Jaffray analyst] Gene Munster’s unusual ability to give almost perfect forecasts on that iPod data.”

We’ll revisit these estimates after the quarterly earnings report and see how well Zaky and the amateurs did. Meanwhile, for more on how the big-name Apple analysts stack up, see Yahoo Finance’s “Star Analysts” chart and AAPLinvestors’ Analyst Ratings.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

fatih birol
EnergyIran
The Iran oil crisis is the worst energy shock ever recorded. World leaders aren’t ready, says IEA chief
By Jake AngeloMarch 23, 2026
7 minutes ago
CEO of BlackRock Larry Fink speaks during a panel at the BlackRock Infrastructure Summit on March 11, 2026 in Washington, DC.
Economywealth inequality
Larry Fink says today’s economic anxiety stems from people increasingly feeling like capitalism isn’t working for them
By Eleanor PringleMarch 23, 2026
7 minutes ago
C-SuiteNCAA March Madness
Meet the billionaires bankrolling March Madness Sweet 16 schools—from the Dallas Cowboys owner to Carlyle Group’s founder
By Sydney LakeMarch 23, 2026
38 minutes ago
woman in blue button down looking at a piece of paper
Future of WorkHiring
‘AI killed the cover letter.’ This Wharton economist says the hiring ritual’s days are numbered
By Catherina GioinoMarch 23, 2026
40 minutes ago
US President Donald Trump speaks to reporters before boarding Air Force One at Palm Beach International Airport in West Palm Beach, Florida, on March 23, 2026.
HealthIran
Trump has TACO-d again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Eva RoytburgMarch 23, 2026
43 minutes ago
Mark Zuckerberg
SuccessCareers
Just like Gen Z, a young Mark Zuckerberg ‘had no concept of small talk’ and would ‘just stare at you,’ the VC behind Airbnb and Reddit says
By Preston ForeMarch 23, 2026
50 minutes ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.