• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tata to All That

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
January 8, 2008, 10:46 AM ET


250px-ford_maverick_grabber.jpg
A fascinating story in today’s New York Times outlines how engineers in Mumbai have succeeded in constructing a $2,500 car.

It’s called the Tata, not because it’s what you may say as you toodle away from the showroom at 30 MPH, but because that’s the name of the guy who runs the company.

My first car was a Ford Maverick, in the color they called “St. Louis Blue.” I could have chosen “Thanks Vermillion” but decided against it. It cost $1,999. My Maverick had an AM radio, manual transmission, manual windows, decent horsepower, capacious trunk. I don’t remember if it had air conditioning. A lot of cars didn’t back then. It was quick and zippy and all that a new automobile should be, including the new car smell. If I had to pass a truck on the highway, it did not complain.

Now let’s look at the Tata Motors new “People’s Car.” It has a rear mounted engine with 30 horsepower. No radio. No power steering. No power windows or AC. One windshield wiper, not two. Wheel bearings strong enough to handle speeds up to 44 MPH. All for $2,500. I assume also that it is tiny and very light, since big heavy cars do not go for that price anymore.

This is clearly the shape of things to come. And that’s, you know, as it should be. If you go to Europe or some places in Northern California, you see people driving what are essentially golf carts on the freeways. Good for them! They are all saving the planet. And you know… we need this planet, don’t we? Even if we have to get around it at 35 miles per hour?

I just hope when we start seeing Tata’s new People’s Car on the highways of America, or tooling around downtown in our streets, the good people who are driving them watch out for the Range Rovers, RAM trucks and GMC monsters bearing down on them, prepared to blow them away in their backdrafts. They won’t find much protection from their hollowed out steering wheel shafts and the teeny-wenny hollow space in front that they call a trunk. Good luck to them is what I say. It’s where we’re all headed, I think. Except by the time American auto makers fabricate something like it, it will probabaly cost three times as much and have a satellite dish on the roof.

Yesterday I crossed a certain threshold. The lease on my Chrysler 300C Hemi eight-cylinder sedan having elapsed, I turned the car back to the dealership and walked away without a vehicle for the first time since I was a teenager. I have no car. I am a city resident and do not need one. I plan to use Zip Cars when I need to. Beyond that, I’m free. My carbon footprint has gone down to single digits, even though it’s still a triple EEE.

One day, though, I’m sure I’ll get a new car. I hope it gets 100 miles per gallon and does not emit bad vibes into the ecosphere and all that. I’d also like it to go from 0 to 60 in about five seconds, though. Have they invented that yet?

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
0

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.