• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

You can’t put a latte in the bank

By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
By
Nadira A. Hira
Nadira A. Hira
Down Arrow Button Icon
June 5, 2007, 3:48 PM ET

If you haven’t checked out Damon Darlin’s column from this weekend (or your parents haven’t sent it to you already!), it might be a good idea to give “Your Money: More Advice Graduates Don’t Want to Hear” a look. Lots of you’ve written me to say you want to hear more about how to save and spend, so there’ll be much more to come about it on The Gig. But it seems from what Darlin says that, as interested as we are in theory, many of us don’t necessarily want to make the sacrifices to put good saving advice into practice — especially the advice he gave in a much e-mailed column around graduation time last year.

All in all, the recommendations were pretty straightforward: “It was mostly the simple things my mother had drummed into me,” he writes. “It was advice like diverting 10 percent of your income to savings before anything else and ignoring raises and putting them into savings, too. Learn to cook, I said, and never borrow money to pay for a depreciating asset. I also suggested cutting out the latte habit, which was my symbol for those little things in life that when turned into a habit, add up to money that could have been spent on something worthwhile and memorable.”

Apparently, the latte is sacred to some of us. And others said that putting aside 10% — which Darlin estimates works out to $52 a week for someone making $40,000 a year — is a stretch, particularly for those living in cities like New York. (A publicist in Atlanta once told me that for what I paid to live in a sixth-floor walk-up in Manhattan’s West Village, I “could have Ludacris’s house” down there.)

But the benefits are many. “Bank $250 a month for 40 years in a I.R.A. or a 401(k) and you will receive about $500,000, assuming a 6 percent return,” Darlin writes. “Start at age 45 and you would have to put in $1,078 a month to generate the same amount by age 65.”

Seems like a no-brainer. And while the pressures of big-city rent, hanging out, and all the other things we sometimes feel we’d die without are also numerous, I’d hazard a guess that money in the bank will mean more to our 65-year-old selves than designer shoes, ginormous TVs and other indulgences mean to us now. (Really, how many times have I heard a female friend here say she forsook saving, food, or even rent for a pair of shoes she just had to have? You laugh, but it happens here more than anyone would like to admit. I’m ashamed for all of us.)

Bottom line: Let’s keep dutifully saving — with automatic deductions, of course, so we can’t cheat as easily — if at all possible. Doable, or not so much?

About the Author
By Nadira A. Hira
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
16 minutes ago
AIFinance
Why Block’s COO is tracking ‘gross profit per employee’—and how AI is on track to double it to $2 million
By Sheryl EstradaMarch 21, 2026
29 minutes ago
ILLUSTRATION - 17 February 2026, Bavaria, Munich: A beverage can with a soft drink and numerous sugar cubes lie on a table. Photo: Sven Hoppe/dpa (Photo by Sven Hoppe/picture alliance via Getty Images)
EnergyIran
Iran war is making the world a little less sweet as oil soars at the worst possible time for sugar
By Eva RoytburgMarch 21, 2026
59 minutes ago
home for sale
AIChatGPT
A man let ChatGPT sell his home. It beat every agent’s estimate by $100K—and closed in 5 days
By Jake AngeloMarch 21, 2026
1 hour ago
US President Donald Trump, left, and Marco Rubio, US secretary of state, speak to members of the media on the South Lawn of the White House before boarding Marine One in Washington, DC, US, on Friday, March 20, 2026. US officials said the White House is sending more than 2,000 additional Marines to the Middle East as it weighs a plan to seize Iran's Kharg Island oil export hub, a ground operation that would carry huge risks for President Donald Trump.
EnergyIran
Three weeks into the Iran war that’s requested $200 billion, here’s what success for Trump might look like
By Jordan BlumMarch 21, 2026
2 hours ago
AsiaIran
How the Strait of Hormuz poses an existential threat to Asia’s economies
By Nicholas GordonMarch 21, 2026
2 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.