• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAmazon

If You Invested in Amazon at Its IPO, You Would Be a Millionaire Today

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
May 15, 2017, 6:27 PM ET

Investment titan Warren Buffett has good reason to regret not buying Amazon when it first went public — as do most investors.

Had the average Joe decided to save $5,000 and spend it on Amazon’s stock when it first hit the public markets 20 years ago, they be worth at least $2.4 million today.

While those returns would have made the average Joe quite happy, $2.4 million would’ve hardly been noticeable in Buffett’s now $72 billion net worth. Moreover, the investor has typically made much larger investments in companies he considers worthy. When Buffett first invested in Wells Fargo in 1990 for instance, Buffett decided to put $290 million into the banking giant.

So imagine an alternate reality in which the Oracle of Omaha decided to take the leap and invest in Amazon in its early days. In that world, Buffett decided to put say $50 million in company on Thursday, May 15, 1997 — the day Amazon it debuted on the Nasdaq. Today, that same stake would be worth $24.4 billion as the company’s shares have grown some 488 times.

The value of Buffett’s alternative universe stake in Amazon (assuming he personally invested in it) would have helped him beat out Bill Gates, Amazon CEO Jeff Bezos, and Spanish businessman Amancio Ortega Gaona today, to become the world’s wealthiest man with some $96 billion to his name. Gates is currently worth some $87 billion.

In reality of course, it would have been quite difficult for Buffett, or any investor for that matter, to buy about $50 million of Amazon’s stock on the day of its IPO. The company’s IPO sought to raise only about $54 million for a market value of about $440 million at the time.

Meanwhile, Amazon’s stock performance over those 20 years would have been trying for any investor — even one who thinks as long term as Buffett. For two years following Amazon’s public debut, the euphoria and hype that defined the dot-com bubble helped heat Amazon’s valuation up 8,162% to $36.4 billion.

By late 2001, though, the rose-colored glasses were off. A series of dot-com companies, including Pets.com had closed their doors, fanning concerns that investors had been too eager in their search for a fast growing company. Amazon, which had yet to turn a profit at the time, was no exception to the jitters. The company’s market cap shrank to some $2.2 billion in 2001, while Bezos remarked at the time that “we are not a stock you can sleep well with at night.” It would be another six years before Amazon’s market cap recovered to its pre-crash high.

While Buffett has repeatedly said not investing in Amazon was a mistake, he has yet to show signs of wanting to buy the stock now. And buying Amazon now isn’t an easy decision to make. Amazon has grown fast and large—raising questions about how long the company can continue at its current rate. Now the company worth $457.9 billion in market cap, with revenue of $136 billion in 2016. That’s up 7 times from its $17 billion revenue some 20 years ago.

Even if growth slows for Amazon though, it is still one of the companies with potential to become the world’s first $1 trillion company, according to Wall Street.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

26% of CEOs think the greatest threat to their job security is their own CFO
NewslettersCFO Daily
26% of CEOs think the greatest threat to their job security is their own CFO
By Sheryl EstradaApril 10, 2026
51 minutes ago
President Donald Trump delivers the State of the Union address during a joint session of Congress at the Capitol on February 24, 2026 in Washington, DC.
Economynational debt
The next generation of senators has a ticking time bomb in its lap: Social Security’s impending insolvency and no plan for the national debt
By Eleanor PringleApril 10, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on April 10, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 10, 2026
By Glen Luke FlanaganApril 10, 2026
2 hours ago
Top CD rates today, April 10, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 10, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 10, 2026
2 hours ago
Photo: Donald Trump
EconomyMarkets
U.S. and Iran begin peace talks as Trump’s White House goes to war against the media, insider traders, and the Pope
By Jim EdwardsApril 10, 2026
3 hours ago
stressed worker
EconomyJobs
The job market is so bad, workers now think they have worse odds of finding a role than during the pandemic
By Jake AngeloApril 10, 2026
4 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
22 hours ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.