And while McDonald’s said 70% of its employees “feel that the new uniforms provide a modern image that they would be proud to wear,” others on social media compared them to those worn on the Death Star in Star Wars or District 12 citizens in the post-apocalyptic Hunger Games.
— Max Willson (@max_willson95) April 22, 2017
The new McDonalds uniforms look like they should be worn while beating up teenagers in a dystopian young adult novel. pic.twitter.com/ZauwsOtvRt
— Ronan Farrow (@RonanFarrow) April 22, 2017
McDonald's new uniforms is as dystopian as you can imagine. pic.twitter.com/zGqzIupUim
— Ian Miles Cheong (@stillgray) April 22, 2017
— darth:™ (@darth) April 21, 2017
The uniforms were designed by Waraire Boswell, who has dressed celebrities like Will Smith, Ellen DeGeneres and Pharrell Williams, among others. Boswell himself once worked at a McDonald’s in California and wanted to design a uniform that would give employees “a greater level of confidence.”
The new uniforms will be worn by 850,000 employees across the country, McDonald’s said.
“Individuality is important to McDonald’s restaurant employees, and the new collections were designed to bridge the gap between fashion and function, allowing for an easy transition from the restaurant to social environment,” McDonald’s said in a statement announcing the new look.