• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

How Apple Could Deliver a Chinese New Year’s Surprise

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 21, 2016, 7:41 AM ET
Apple Inc. CEO Tim Cook reacts at an event celebrating the launching of Apple's iPhone on China Mobile's network in Beijing
Apple Inc.'s CEO Tim Cook (3rd L) reacts next to China Mobile Ltd's Chairman Xi Guohua (3rd R) at an event celebrating the launch of Apple's iPhone on China Mobile's network at a China Mobile shop in Beijing January 17, 2014. Apple Inc is finally launching its iPhone on China Mobile Ltd's vast network on Friday, opening the door to the world's largest carrier's 763 million subscribers and giving its China sales a short-term jolt. REUTERS/Kim Kyung-Hoon (CHINA - Tags: BUSINESS TELECOMS) - RTX17HJXPhotograph by Kim Kyung Hoon — Reuters

China Mobile reported last week that it added a whopping 24.8 million new 4G subscriptions in February, a Chinese New Year bump whose biggest beneficiary is likely to be Apple.

China Mobile is China’s—and the world’s—largest mobile phone operator, with 830 million subscribers. For the past year, it has been rapidly converting its 3G customer base to the 4G speeds needed to take full advantage of modern smartphones. At the end of February, it had 360 million 4G subs, up from 123 million a year earlier. (See chart below.)

Subscribe to Data Sheet, Fortune’s tech newsletter.

Apple is China’s most popular smartphone brand, with a 25% market share at the end of January, according to Kantar. If it maintains that share, and if China Mobile’s 4G growth continues unabated, Apple (AAPL) could finish the March quarter, by one estimate, with iPhone sales up 38% year over year.

That would be considerably better than expected. Wall Street is looking for worldwide iPhone sales this quarter to decline 10% to 20% year over year, no matter what happens in China.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
19 days ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
6 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Politics
Trump admits he can't tell if the GOP will control the House after next year's elections. 'I don't know when all of this money is going to kick in'
By Jason MaDecember 14, 2025
24 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
9 hours ago

Latest in Tech

Mark Zuckerberg and the Meta logo
Big TechMeta
Former Meta integrity chief says new report reveals ‘disappointing’ ad fraud epidemic at the social-media giant
By Lily Mae LazarusDecember 15, 2025
5 minutes ago
AIregulation
Actor Joseph Gordon-Levitt wonders why AI companies don’t have to ‘follow any laws’
By Nick LichtenbergDecember 15, 2025
1 hour ago
A close-up of Jeff Bezos' face
SuccessJeff Bezos
‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
3 hours ago
AIChips
What happens to old AI chips? They’re still put to good use and don’t depreciate that fast, analyst says
By Jason MaDecember 15, 2025
3 hours ago
Photo of Sergey Brin
AIchief executive officer (CEO)
Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’
By Marco Quiroz-GutierrezDecember 15, 2025
3 hours ago
CryptoCryptocurrency
Bittensor, the AI-linked cryptocurrency founded by a former Google engineer, just halved its supply. Here’s what that means
By Ben WeissDecember 15, 2025
5 hours ago