Video: Jimmy Kimmel’s Hollywood iWatch hoax E-mail Tweet Facebook Google Plus Linkedin Share icons by Philip Elmer-DeWitt" itemprop="author" class="article-byline-author"> Philip Elmer-DeWitt @FortuneMagazine July 24, 2014, 4:21 PM EDT The staff of ABC’s Jimmy Kimmel Live! took a $20 watch with an Apple sticker on the back to Hollywood Boulevard Wednesday for some man-on-the-street comedy fun. Cutting to the chase: Q: Why don’t you tell me what you like about this watch? A: Really because it’s Apple. Apple is a brand name that I love, and I have the computer and I have the phone and I have the iPad. So because it’s Apple, that would be what would impress me. Q: So you would buy anything? A: I would buy pretty much anything from Apple. Q: Even if it’s a Casio watch with a sticker on the back? The video: See also: What if the iWatch isn’t a watch at all? Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.