Ellevest CEO Sallie Krawcheck speaks at Fortune's Most Powerful Women Next Gen Summit in San Francisco in December 2014.
Photograph by Stuart Isett — Fortune Most Powerful Women
By Valentina Zarya
March 1, 2016

Two former Wall Street titans are making waves in fintech.

Sallie Krawcheck, co-founder and CEO of women-focused digital investment platform Ellevest is joining the board of Blythe Masters’ Digital Asset Holdings, which is exploring how to apply the technology behind Bitcoin to financial markets.

Both women are veterans of the nation’s biggest banks: Krawcheck comes from a long finance career at Bank of America Merrill Lynch (bac) and Citigroup (c), while Masters is a J. P. Morgan Chase (jpm) alumnus credited with helping to pioneer the creation of credit default swaps in the ‘90s.

Krawcheck will be in good company on Masters’ board, which already boasts a roster of well-known finance execs, including Catherine Flax, head of commodity derivatives and foreign exchange and local markets, Americas, atBNP Paribas and Sanoke Viswanathan, chief administrative officer of the corporate and investment bank at J.P. Morgan.

Masters’ venture has also attracted plenty of investor attention from the banking and technology worlds: The company has already raised $60 million from J. P. Morgan, Citi, Goldman Sachs (gs), and IBM (ibm), among other big names.


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