Sense Images

This mobile app keeps tabs on your competitors

Aug 06, 2015

Admit it, marketers. You and your team spend at least part of the day stalking what your competitors say about themselves (and you) on social media.

Right now, that probably requires visiting each network separately. Enter social intelligence company Unmetric, which just released a new mobile app, called Sense, that gathers the “signals” for more than 35,000 brands in one place.

It sounds pretty simple to set up. After installing the app on an Android device or iPhone, you pick the name of the company you want to follow. Sense creates what amounts to a unified newsfeed of images and video content being posted to Facebook, Twitter, and Instagram. YouTube will be added sometime soon.

Four-year-old Unmetric provides content marketing services to more than 200 companies, including General Motors, Procter & Gamble, Bacardi, and Social@Oglivy. According to Crunchbase, it has raised slightly less than $9 million in venture capital.

The new app started out as a tool for existing clients, but now it’s being released more broadly—probably as a way to build more exposure for its services.

Loosely speaking, New York-based Unmetric competes with the numerous startups offering analytics and marketing software to help businesses manage social strategies. The broader category includes Sprinklr, Sysomos, and Wayin, to name just three.

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