Pizza Hut thinks this insane hot dog pizza can save it

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Courtesy of Pizza Hut

Pizza Hut, a YUM! Brands chain dealing with flat same-store sales in the U.S., has a new bold gambit to shake things up: A pizza with a pigs-in-a-blanket crust.

The Hot Dog Bites Pizza, as it’s been dubbed, is a large one-topping pizza that comes equipped with hot dog bites baked directly into the crust. It’s served with French’s mustard and costs $11.99. The new foodstuff will be available starting on Thursday, June 18.

“Pizza Hut has created the perfect combination for American taste buds,” the company trumpets in a news release. A slightly different variation of the Hot Dog Bites Pizza was available in international markets before it found its way stateside.

Still, Pizza Hut is up against the trends: Americans have been increasingly turning away from fast food and opting instead for healthier fare.

This isn’t the only Frankenstein-like food creation by a big brand in recent days. Dunkin’ Donuts announced a combination donut and Chips Ahoy chocolate chip cookie product in May.