Big name earnings and the Super Bowl — five things to watch for in the week ahead by Benjamin Snyder @FortuneMagazine 5:39 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Hello friends and Fortune readers. Some of the biggest companies will report earnings in the week ahead, including Apple AAPL , Microsoft MSFT , Yahoo YHOO , Facebook FB , Google GOOG . It’ll will set the tone for the rest of the year on Wall Street, which has got off to a volatile start with big market swings and the continue drop in oil prices. It’s also Super Bowl week, a marketing bonanza (or sinkhole), depending on whether companies succeed with their advertising. In any case, the football is just an afterthought to the sale of high-priced tickets, sports merchandise, and television airtime. Here’s what you need to know for your week ahead. 1. Tech earnings galore Expect a slew of tech earnings this week with Microsoft kicking things off Monday afternoon. Apple, Yahoo and Electronic Arts EA all report Tuesday. Facebook is next up on Wednesday along with Chinese e-commerce giant Alibaba BABA , Amazon AMZN and Google. Investors will be looking at each one for different reasons. For example, Apple followers will be listening for any details about the upcoming smartwatch. Amazon’s will be looking for any signs of a slow down in big spending. Yahoo’s want to know what it will do with its windfall from Asian investments. 2. Big week for big pharma This is an important week for healthcare earnings. The biggest pharmaceutical companies – Bristol-Meyers Squibb BMY , Pfizer PFE and Procter & Gamble PG – are lined up for Thursday morning. Look for some discussion from Bristol-Meyers about its new CEO, Giovanni Caforio. He was appointed last week. 3. Other earnings to keep an eye out for Companies of all kinds will also report quarterly results this week in a sort of feeding frenzy for investors. Tuesday morning, check out American Airlines. Wednesday morning, there’s Boeing BA . Thursday is the busiest day of the week, including Colgate-Palmolive CVX , JetBlue JBLU , Hershey HSY and Time Warner Cable TWC in the morning followed by Visa V in the afternoon. Friday, meanwhile, sees Chevron CVX , Honda, Mattel MAT and Mastercard MA reporting. 4. Economic data released, too Economists will get window into public sentiment about the economy when the Conference Board releases its latest installment of the Consumer Confidence Index. It’s was last at an 11-year high thanks to a stronger job market with and sharply lower gasoline prices. The financial world will also be monitoring the FOMC Monetary Policy committee meeting, one of eight held annually. The committee, which includes the Fed’s Janet Yellen, will discuss U.S. economic and financial conditions on Tuesday and Wednesday. That will be followed Thursday morning by the release of the quarterly U.S. GDP figures. In the third quarter, GDP rose 4.97% which marked the first time growth “exceeded 4% in two straight quarters since 2003.” 5. Gearing up for Super Bowl Sunday Super Bowl Sunday is more than the NFL championship game. It’s the Super Bowl of television commercials, casino sports betting and corporate sponsorships. Yes, the New England Patriots and Seattle Seahawks will be facing off in Phoenix. But a long list of companies also have millions of dollars on the line. Big advertisers like Coca-Cola KO , Pepsi PEP and BMW have spent millions on commercials and airtime. Casinos companies like Wynn Resorts WYNN and MGM Resorts MGM and are trying to rake in as many bets as possible. Meanwhile, NBC, part of NBCUniversal is gunning for a huge television audience amid controversy over various NFL player scandals.