• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Handicapping Apple’s earnings

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 25, 2015, 6:28 AM ET
Apple Unveils iPhone 6
Photograph by Justin Sullivan via Getty Images

Screen Shot 2015-01-25 at 6.04.26 AMThis is one of those “big, but how big?” quarters.

Apple told Wall Street to expect total sales somewhere in the range of $63.5 to $66.5 billion — representing, at the midpoint, 15% growth from fiscal Q1 2014.

Analysts aren’t buying it. They saw the lines for the new iPhones. They’ve seen IDC’s Mac numbers. They know iPad sales haven’t totally died. They watched Apple shift production to meet demand for the larger — and higher margin — iPhone 6 Plus.

They’re expecting a big quarter.

The consensus among the analysts Fortune polled — 20 professionals and 15 amateurs — is that Apple’s total sales for fiscal Q1 2015 will come in at about $68.3 billion, up 21% year over year.

The Street is betting that Apple was lowballing in October when it offered that $63.5 to $66.5 billion guidance.

It won’t be an insane beat, like the old days. But investors are expecting a beat, and they’ve bid up the stock accordingly to within 6% of its all-time high.

Whether it goes up or down from there depends — at least in theory — on how big last quarter was and what kind of guidance Apple gives for the one that ends in March.

We’ll get that guidance Tuesday. Tune in after the markets close.

Rev eps q1 15 copy

Click to enlarge. Note: Apple stopped giving EPS guidance in 2013.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.