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LifestyleYelp

Yelp says FTC has dropped inquiry into its reviews

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
January 6, 2015, 8:03 PM ET
Jeremy Stoppelman
In this photo taken Friday, Aug. 1, 2014, Yelp CEO Jeremy Stoppelman poses at his company's headquarters in San Francisco. Stoppelman, 36, probably wouldn’t be running Yelp Inc. if he had paid more attention to the opinions of outsiders than his own insights. (AP Photo/Eric Risberg)Photograph by Eric Risberg — AP

For the second time, the Federal Trade Commission opened an inquiry into local review site Yelp and complaints by business owners about how it handles negative critiques. And for the second time, the agency has declined to bring a case against Yelp for any wrongdoing.

Yelp trumpeted the news Tuesday in a blog post.

“The FTC recently concluded a deep inquiry into our business practices and informed us that it will not be taking any action against Yelp,”said Vince Sollitto, a company spokesman.

Small businesses owners have long been up in arms against Yelp, claiming that it takes too long to take down fake reviews. They have also accused the company of purposely placing negative ads in top positions for companies that don’t pay for advertising, as a sort of extortion.

In April, The Wall Street Journalreported that the FTC received over 2,000 consumer complaints against Yelp from 2008 to March 2014. In September, a federal appeals court dismissed a suit by a group of small business owners claiming that Yelp manipulated reviews appearing in their profiles.

“The reason millions of people around the world use Yelp every day to find great local businesses is because they trust the content,” wrote Sollitto. “That’s why we take so many steps to prevent gaming of our system and to protect consumers and business owners alike — and why we would never do anything to jeopardize that trust.”

The FTC was not immediately available for comment.

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About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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