• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026
Apple

Is this the face of an Apple iWatch?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 4, 2014, 10:50 AM ET
Add Fortune on Google for similar content.

Just when Apple needed some relief from the Celebgate media frenzy, two leaks Thursday got at least some of the tech press to shift its laser focus from bosoms to bling.

The first came in the form of a Bowdlerized second-hand paraphrase in the sixth paragraph of a New York Times story about ugly watch designs:

While we don’t have much of an idea what the coveted iWatch will look like,” writes the Times‘ Nick Bilton, setting it up. “I was able to glean one small detail from people at Apple who work on the company’s wearables.

“According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for ‘trouble’ to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”

The second leak came from KGI Securities’ Ming-Chi Kuo, a Taipei-based supply chain analyst with a better-than-average track record. In a note to clients issued Thursday (and obtained by AppleInsider), he wrote that Apple is set to release two rectangular watches, one with a 1.3-inch display, the other 1.5-inch, and that one of them might be gold.

We know that in the high-end smartphone market, gold has been a big draw, especially in China.

But what else could Jony Ive have up his sleeve?

swiss rr clock
iOS 6’s clock, left, and Swiss Federal Railways’

Because he mentioned Switzerland, The Verge‘s Thomas Ricker dug out the old photos comparing the clock icon in iOS 6 with the iconic station clocks of the Swiss Federal Railways. Apple famously used the Railways’ design without permission, and to avoid a lawsuit settled for a reported 20 million Swiss francs ($21 million).

But a better clue to Ive’s design thinking might be the image at the top of the page — the clock in the current version of iOS. Ive took charge of iOS software in 2012 and if he didn’t personally design today’s clock-face, he certainly approved it.

I can see the appeal. The arms are thinner. The minute marks are gone. The numbers are back. It’s a got a clean, simple, functional look that might just work on a wrist.

UPDATE: Adding fuel to the fire, a team from the Wall Street Journal reported Thursday afternoon that Apple’s smart watch will have an NFC chip for wireless transactions, a curved screen and sensors for tracking and monitoring health and fitness data.

See also: Apple, what’s in your wallet?

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current price of Ethereum for June 23, 2026
Personal FinanceEthereum
Current price of Ethereum for June 23, 2026
By Joseph HostetlerJune 23, 2026
2 hours ago
Current price of Bitcoin for June 23, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 23, 2026
By Joseph HostetlerJune 23, 2026
2 hours ago
SK hynix briefly tops Samsung as Korea’s most valuable company—and it’s reportedly eyeing a U.S. listing as soon as August
AsiaSouth Korea
SK hynix briefly tops Samsung as Korea’s most valuable company—and it’s reportedly eyeing a U.S. listing as soon as August
By Nicholas GordonJune 23, 2026
2 hours ago
Current price of oil as of June 23, 2026
Personal FinanceOil
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
2 hours ago
Current price of silver as of Tuesday, June 23, 2026
Personal Financesilver
Current price of silver as of Tuesday, June 23, 2026
By Joseph HostetlerJune 23, 2026
2 hours ago
brett
CommentaryManagement
Middle managers aren’t going extinct—they’re evolving into something more powerful
By Brett HurtJune 23, 2026
2 hours ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
Current price of silver as of Monday, June 22, 2026
Personal Finance
Current price of silver as of Monday, June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
Economy
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
By Jason MaJune 22, 2026
22 hours ago
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
Success
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
By Preston ForeJune 22, 2026
24 hours ago
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
Success
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
By Preston ForeJune 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.