• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Is this the face of an Apple iWatch?

By
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Down Arrow Button Icon
September 4, 2014, 10:50 AM ET

Just when Apple needed some relief from the Celebgate media frenzy, two leaks Thursday got at least some of the tech press to shift its laser focus from bosoms to bling.

The first came in the form of a Bowdlerized second-hand paraphrase in the sixth paragraph of a New York Times story about ugly watch designs:

While we don’t have much of an idea what the coveted iWatch will look like,” writes the Times‘ Nick Bilton, setting it up. “I was able to glean one small detail from people at Apple who work on the company’s wearables.

“According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for ‘trouble’ to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”

The second leak came from KGI Securities’ Ming-Chi Kuo, a Taipei-based supply chain analyst with a better-than-average track record. In a note to clients issued Thursday (and obtained by AppleInsider), he wrote that Apple is set to release two rectangular watches, one with a 1.3-inch display, the other 1.5-inch, and that one of them might be gold.

We know that in the high-end smartphone market, gold has been a big draw, especially in China.

But what else could Jony Ive have up his sleeve?

swiss rr clock
iOS 6’s clock, left, and Swiss Federal Railways’

Because he mentioned Switzerland, The Verge‘s Thomas Ricker dug out the old photos comparing the clock icon in iOS 6 with the iconic station clocks of the Swiss Federal Railways. Apple famously used the Railways’ design without permission, and to avoid a lawsuit settled for a reported 20 million Swiss francs ($21 million).

But a better clue to Ive’s design thinking might be the image at the top of the page — the clock in the current version of iOS. Ive took charge of iOS software in 2012 and if he didn’t personally design today’s clock-face, he certainly approved it.

I can see the appeal. The arms are thinner. The minute marks are gone. The numbers are back. It’s a got a clean, simple, functional look that might just work on a wrist.

UPDATE: Adding fuel to the fire, a team from the Wall Street Journal reported Thursday afternoon that Apple’s smart watch will have an NFC chip for wireless transactions, a curved screen and sensors for tracking and monitoring health and fitness data.

See also: Apple, what’s in your wallet?

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

North AmericaNew York City
The retirement of this notoriously finicky card marks the end of an era for one of the world’s oldest and largest transit systems
By Philip Marcelo and The Associated PressDecember 28, 2025
2 hours ago
Innovationspace
NASA’s upcoming moonshot may let astronauts be the first to lay eyes on parts of the lunar far side that were missed by the Apollo program
By Marcia Dunn and The Associated PressDecember 28, 2025
2 hours ago
Arts & EntertainmentGen Z
Gen Zers and millennials flock to so-called analogs islands ‘because because so little of their life feels tangible’
By Michael Liedtke and The Associated PressDecember 28, 2025
2 hours ago
PoliticsUkraine invasion
Ahead of meeting with Trump, Zelenskyy says ‘Ukraine is willing to do whatever it takes to stop this war’
By Will Weissert, Seung Min Kim, Elise Morton and The Associated PressDecember 28, 2025
2 hours ago
Mackenzie Scott, wearing a red dress, smiles.
Successphilanthropy
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
4 hours ago
Sridhar Ramaswamy is CEO of Snowflake, the AI Data Cloud company.
CommentarySoftware
Snowflake CEO: Big Tech’s grip on AI will loosen in 2026 — plus 6 more predictions that will define the year
By Sridhar RamaswamyDecember 28, 2025
4 hours ago

Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
1 day ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
21 hours ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
18 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.