Skip to Content



Magic Leap CEO outlines where AR will have the biggest impact

December 01, 2021 00:00 AM UTC
- Updated December 08, 2021 15:54 PM UTC

Peggy Johnson, Magic Leap CEO, joins a panel to discuss.

So let's talk about some of those big opportunities, where is they are going to have the biggest impact. So near term the biggest impact is clearly in, in the areas you outlined, its, its healthcare, its public sector, um, it's manufacturing. Think of it as basically a computer on your eyes and your hands are still free so a factory worker can continue to do whatever their job is. But on on in front of their field of view, they can see that across the factory, there's a machine down, there's a red flag up, they get over there, they forget exactly how to fix it because it was taught in the training course two years ago. They can pull up a video of that. They can call in an expert who can see what they see. So it's going to be, it's going to be uh near term. Those are the areas that that we're focused on because there's use cases right now tangible ri and that's what you need when you're launching a new technology. And I think it was when medically first started, they focused on consumer, there wasn't enough content. The device was a bit high priced for consumer. So we got to go where there's tangible ri right now. And and that's where it is in those areas, eventually more enterprise. And then eventually coming back to consumer. Part of what has made the iphone so incredibly valuable to Apple, one of the most valuable companies in the world is that it was able to build this developer community around app, making everybody created these apps, uh, so magically ran into this issue when it was going after the consumer market. But how do you make sure you have enough content now, even when you go after the enterprise market, because you still need these applications for all these businesses to take advantage of. Exactly. So we're building an ecosystem and largely we've gone to companies that were already building maybe building three D. Images of things, unfortunately being viewed on two D devices. Right, so a good friend of ours, Brain Lab, a company that you mentioned, they helped us uh with the surgery at UC Davis where they did a separation of two conjoined twins who were um uh joined at the brain and they basically built a three D. Image of the brain. They train the entire team about a 30 person operating team on that brain, they spun the brain around. Everybody could see it from different angles, everybody knew the choreography and the operating room and when you know how to what's happened after things separated. But that whole experience and the training and education of that team was made so much better because the brain itself was physically, it appeared physically in front of them. And that's quite a bit different than seeing something, you know, on a flat screen. Now, you may have a three D. Image, but it's not quite the same as putting a brain in the middle of the room by the way, and blowing it up as big as you'd like.