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Facebook rebrands as “Meta”

October 28, 2021 18:56 PM UTC

Mark Zuckerberg made the announcement at Facebook Connect 2021.

Transcript
facebook is one of the most used product in the history of the world. It is an iconic social media brand, but increasingly it just doesn't encompass everything that we do instagram WhatsApp, Messenger quest now, Horizon Nazari and more building our social media app will always be an important focus for us. But right now our brand is so tightly linked to one product that it can't possibly represent everything that we're doing today, let alone in the future. Over time I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we're building towards. We just announced that we were making a fundamental change to our company, we're now looking at and reporting on our business as two different segments, one for our family of apps And one for work on future platforms. And as part of this it is time for us to adopt a new company brand to encompass everything that we do to reflect who we are and what we hope to build. I am proud to announce that starting today, our company is now meta. Our mission remains the same still about bringing people together our apps and their brands. They're not changing either and we are still the company that designs technology around people but now we have a new North Star to help bring the metaverse to life and we have a new name that reflects the full breath of what we do and the future that we want to help build from now on, we're going to be metaverse first, not facebook first, that means that over time you won't need to use facebook to use our other services. And as our new brand starts showing up in our product, I hope that people come to know the meta brand and the future that we stand for.